Comments on: Make Promos Out of Money You Already Give Away

By: Commonwealth Bank Uses Facebook to Give Money Back to Community | The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 01 Sep 2011 21:55:44 +0000

[...] developed by a financial institution. Back in November of 2009, The Financial Brand featured two well-known and successful examples of financial institutions using social media to elevate and promote their charitable donations: [...]

By: The Top 35 Banks on Facebook | The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 01 Sep 2011 18:14:00 +0000

[...] launched in 2009. Now in its third year, the bank has announced a further two-year commitment to its philanthropic Facebook initiative totaling $25 million. That’s not chump [...]

By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 01 Dec 2010 15:13:29 +0000

[...] to charitable organizations, you can use social media tools like blogs, Facebook and Twitter to help your financial institution allocate its donations. Umpqua Bank’s “Click 4A Cause” giveaway pitted a community garden, a youth money program and [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 15:48:38 +0000

[...] institutions will wake up in 2010 and realize they can be making engaging online promotions out of their charitable donations. Just look at what Servus Credit Union and Wells Fargo have done. [...]