Comments on: Guerilla Good Deeds Promote New Branch http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/ Ideas and insights for financial marketers. Thu, 09 Feb 2012 12:47:13 +0000 hourly 1 http://wordpress.org/?v= By: Credit Unions, Here’s That Awareness Campaign Everyone’s Been Waiting For | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/comment-page-1/#comment-32815 Credit Unions, Here’s That Awareness Campaign Everyone’s Been Waiting For | The Financial Brand: Marketing Insights for Banks & Credit Unions Tue, 27 Sep 2011 07:02:30 +0000 http://thefinancialbrand.com/?p=8745#comment-32815 [...] cooking up a hot meal and bringing it to the local fire department [...] [...] cooking up a hot meal and bringing it to the local fire department [...]

]]> By: 15 of the Best Guerilla Promotions in Banking : The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/comment-page-1/#comment-14613 15 of the Best Guerilla Promotions in Banking : The Financial Brand: Marketing Insights for Banks & Credit Unions Sat, 30 Oct 2010 17:48:20 +0000 http://thefinancialbrand.com/?p=8745#comment-14613 [...] In the weeks leading up the to the grand opening of a branch, the credit union sent out a street team to conduct random acts of kindness such as paying a family’s dinner bill, or surprising a local fire department with a free lunch. The hitch? No one knew AltaOne was behind all the good deeds until the night of the grand opening. READ MORE [...] [...] In the weeks leading up the to the grand opening of a branch, the credit union sent out a street team to conduct random acts of kindness such as paying a family’s dinner bill, or surprising a local fire department with a free lunch. The hitch? No one knew AltaOne was behind all the good deeds until the night of the grand opening. READ MORE [...]

]]> By: The Financial Brand » 3 credit union microsites – the pros and cons http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/comment-page-1/#comment-7805 The Financial Brand » 3 credit union microsites – the pros and cons Fri, 23 Jul 2010 08:02:35 +0000 http://thefinancialbrand.com/?p=8745#comment-7805 [...] at generating positive word-of-mouth buzz (Alta One Credit Union did something similar with its Good Deeds Done Daily promotion back in [...] [...] at generating positive word-of-mouth buzz (Alta One Credit Union did something similar with its Good Deeds Done Daily promotion back in [...]

]]> By: Editor http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/comment-page-1/#comment-7129 Editor Thu, 17 Jun 2010 22:47:21 +0000 http://thefinancialbrand.com/?p=8745#comment-7129 Bummer. Bummer.

]]> By: Jane Simon http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/comment-page-1/#comment-7127 Jane Simon Thu, 17 Jun 2010 22:25:55 +0000 http://thefinancialbrand.com/?p=8745#comment-7127 Thanks! We agree with you and Jeffry and had strongly advised the client to keep the site up for at least a year. We had also developed a transition plan for them to take over after the initial promotion was completed which included strategy for content and ongoing community engagement. Unfortunately, right after the transition of the site was handed over was when the marketing team was downsized, and they did not have the resources on their end to maintain the site and all its profiles, nor did they have the budget to continue having it maintained and outsourced with our agency. So essentially, the microsite was a victim of the recession. Thanks!

We agree with you and Jeffry and had strongly advised the client to keep the site up for at least a year. We had also developed a transition plan for them to take over after the initial promotion was completed which included strategy for content and ongoing community engagement. Unfortunately, right after the transition of the site was handed over was when the marketing team was downsized, and they did not have the resources on their end to maintain the site and all its profiles, nor did they have the budget to continue having it maintained and outsourced with our agency. So essentially, the microsite was a victim of the recession.

]]> By: Peter Hodges http://thefinancialbrand.com/8745/altaone-fcu-do-good-street-team/comment-page-1/#comment-3366 Peter Hodges Tue, 17 Nov 2009 18:37:40 +0000 http://thefinancialbrand.com/?p=8745#comment-3366 GREAT example of tying online and real world events together! Well done. Jeffry asks a very good question: why would you not leave the sites up as a record of all that good will and additional fun Google search results? GREAT example of tying online and real world events together! Well done.

Jeffry asks a very good question: why would you not leave the sites up as a record of all that good will and additional fun Google search results?

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