http://thefinancialbrand.com/8659/anz-getting-u-thru/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= http://thefinancialbrand.com/8659/anz-getting-u-thru/comment-page-1/#comment-3331 Jeff Stephens Thu, 12 Nov 2009 17:54:33 +0000 http://thefinancialbrand.com/?p=8659#comment-3331 I agree, Brady. I think all of the focus on "Gen Y" over the last few years in the banking industry has been a mixed blessing. On one hand it's been great because it has opened up many bankers' eyes to the need to get younger members, and has made them open to some new ideas and new media. On the other hand, it's become kind of a bandwagon topic that has almost oversimplified the problem in some ways--leading to many FI's assuming all Gen Y folks are similar and that you can talk to them as one big group. I agree, Brady. I think all of the focus on “Gen Y” over the last few years in the banking industry has been a mixed blessing. On one hand it’s been great because it has opened up many bankers’ eyes to the need to get younger members, and has made them open to some new ideas and new media. On the other hand, it’s become kind of a bandwagon topic that has almost oversimplified the problem in some ways–leading to many FI’s assuming all Gen Y folks are similar and that you can talk to them as one big group.

]]> http://thefinancialbrand.com/8659/anz-getting-u-thru/comment-page-1/#comment-3321 Brady Walen Wed, 11 Nov 2009 18:58:45 +0000 http://thefinancialbrand.com/?p=8659#comment-3321 The best part of this campaign is that it's not a broad Generation Y effort - it's more focused, specifically designed for students. I wish we'd see more institutions pursue more specific segments of the market like this. The best part of this campaign is that it’s not a broad Generation Y effort – it’s more focused, specifically designed for students. I wish we’d see more institutions pursue more specific segments of the market like this.

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