Comments on: Virgin Should Shock Just About Everyone

By: 20 Things Financial Institutions Should Do (But Don’t) | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 28 Mar 2011 19:31:15 +0000

[...] this is not how you get consumers’ attention today. You have to be creative, clever and often controversial. For some ideas, check out the guerilla marketing category here at The Financial Brand, and this [...]

By: 7 Steps to Find Your Brand’s Personality : The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 27 Oct 2010 18:53:44 +0000

[...] Branson’s Virgin brand is an excellent example of the rebel archetype. So is Harley [...]

By: The Financial Brand » Making banking easy isn’t easy

The Financial Brand » Making banking easy isn’t easy — Mon, 07 Jun 2010 15:46:24 +0000

[...] their offering, the guys at BankSimple are right about one thing: the financial marketplace is ripe for startup brands that challenge the status quo. It’s part of the anti-incumbent attitude running rampant in [...]

By: Virgin Money: Sturm auf die marode Bankenfestung – Übernahme von Northern Rock? « Social Banking 2.0 – Der Kunde übernimmt die Regie

Thu, 07 Jan 2010 07:56:18 +0000

[...] http://thefinancialbrand.com/2009/11/09/branson-launches-virgin-bank/ [...]

By: The Financial Brand » The Top 10 Most Popular Articles in 2009

The Financial Brand » The Top 10 Most Popular Articles in 2009 — Tue, 05 Jan 2010 11:23:10 +0000

[...] Virgin should shock just about everyone [...]

By: Nathan Tothrow

Nathan Tothrow — Tue, 24 Nov 2009 20:30:54 +0000

I love it! We may indeed one day look back on this as the watershed moment when financial services marketing actually changed for the better. For years we have labored under the dictum that conservative and reserved advertising reflected the conservative and reserved policies that best protect our money. And, well, the consumers learned that wasn’t necessarily true. You can be conservative and reserved and still screw it up. So, they’re open to a different kind of branding message. Maybe one that tells it like it is. Maybe one that puts the tongue in the cheek a little bit more. Maybe one like Virgin Bank’s.

By: Editor

Editor — Tue, 24 Nov 2009 17:35:38 +0000

From an Ad Age interview (following publication of this article):
http://adage.com/article?article_id=140670

Ad Age: What can some of the legacy carriers learn from Virgin America in terms of the airline’s approach to marketing and customer service?

Mr. Branson: I don’t really want them to learn anything. I’d be delighted if they carried on exactly as they are. They basically should get out a clean white sheet of paper and start again. Most of them are beyond repair. They got far too big and have management groups that don’t care about customer service. The experience the traveling public gets on those other carriers is pretty dire.

Ad Age: Are any of them doing anything right?

Mr. Branson: If I was them, I’d start a new airline. I just don’t see how they can rescue their current airlines.

By: CU Water Cooler » Blog Archive » CU Water Cooler – 11/24

CU Water Cooler » Blog Archive » CU Water Cooler – 11/24 — Tue, 24 Nov 2009 16:14:29 +0000

[...] &bull The Financial Brand " Blog Archive " Virgin should shock just about … [...]

By: The Financial Brand » Blog Archive » Self exam: How strong is the heart of your brand?

Wed, 18 Nov 2009 11:22:34 +0000

[...] Tip: You’re looking to build something that either your competitors can’t credibly deliver, or something that would challenge them so much — logistically, financially, or otherwise — that they won’t even bother. Who wants to try to outmaneuver a brand like Apple, Google or Virgin? [...]

By: - LightMix Design Studio Blog

- LightMix Design Studio Blog — Tue, 17 Nov 2009 09:12:00 +0000

[...] http://thefinancialbrand.com/2009/11/09/branson-launches-virgin-bank/ Related Posts:Free financial data providersFinancial logo design and brandingCreative services for financial websites, marketing services for financial industrySmall business website designLanding page design, how to create effective landing pages Bookmark It [...]

By: LightMix

LightMix — Tue, 17 Nov 2009 09:10:14 +0000

Great insight about Virgin, we agree on the exceptional quality of this ad campaign, thanks for the examples…

By: Shock Marketing – Virgin Nails It!

Shock Marketing – Virgin Nails It! — Wed, 11 Nov 2009 18:46:12 +0000

[...] more examples, hop over to TheFinancialBrand’s post. Share this on del.icio.usDigg this!Share this on RedditStumble upon something good? Share it [...]

By: Jeff Stephens

Jeff Stephens — Tue, 10 Nov 2009 13:03:18 +0000

I am a huge fan of Richard Branson, and I believe he’s just the rogue dose of entrepreneurialism that the banking industry needs! In fact, I actually just wrote a post about that at http://www.jeff-stephens.com/2009/11/richard-branson-finally-an-entrepreneur-in-banking/ (great minds think alike…). Banks are started by bankers…and bankers know, well, banking. That makes sense to an extent. But in the future, I strongly believe we will see that successful banks will be started by entrepreneurs, applying their ballsy startup business skills to banking. Some people may not see the difference between those two things, but I believe strongly that there is a huge difference and that entrepreneurship applied to banking will win out.

Jeff Stephens