Comments on: BofA Takes Twitter to Next Level with CRM http://thefinancialbrand.com/8455/bofa-twitter-salesforce-customer-service/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/8455/bofa-twitter-salesforce-customer-service/comment-page-1/#comment-23472 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions Wed, 01 Dec 2010 15:03:01 +0000 http://thefinancialbrand.com/?p=8455#comment-23472 [...] was the first bank to provide customer service via Twitter, followed by Wells Fargo, Wachovia and others. Now they all have dedicated Twitter teams and fancy [...] [...] was the first bank to provide customer service via Twitter, followed by Wells Fargo, Wachovia and others. Now they all have dedicated Twitter teams and fancy [...]

]]> By: The Financial Brand » 12 technology trends shaping financial marketing http://thefinancialbrand.com/8455/bofa-twitter-salesforce-customer-service/comment-page-1/#comment-3881 The Financial Brand » 12 technology trends shaping financial marketing Mon, 11 Jan 2010 15:46:51 +0000 http://thefinancialbrand.com/?p=8455#comment-3881 [...] others have joined in. Now, BofA is getting serious. They have a whole dedicated Twitter team, and a new fancy CMS tool to manage their Twitter-based customer service [...] [...] others have joined in. Now, BofA is getting serious. They have a whole dedicated Twitter team, and a new fancy CMS tool to manage their Twitter-based customer service [...]

]]> By: Rekha Vatsa http://thefinancialbrand.com/8455/bofa-twitter-salesforce-customer-service/comment-page-1/#comment-3335 Rekha Vatsa Fri, 13 Nov 2009 06:03:02 +0000 http://thefinancialbrand.com/?p=8455#comment-3335 That sounds really interesting! As survey conducted by KRC Research, young customers today expect financial institutions to communicate using social media or online outlets, this strategy might be pretty successful for BofA. We are approaching the time when online marketing, escpecially social media usage is actually the "MUST". It seems that the same is happening in a case of CRM. I found also and interesting discussion over this topic on: http://www.bankinnovation.net/profiles/blogs/financial-services-industry and some interesting articles: http://fsokx.com/Blog/PostComment.aspx?ID=160&category=23 That sounds really interesting! As survey conducted by KRC Research, young customers today expect financial institutions to communicate using social media or online outlets, this strategy might be pretty successful for BofA. We are approaching the time when online marketing, escpecially social media usage is actually the “MUST”. It seems that the same is happening in a case of CRM. I found also and interesting discussion over this topic on:
http://www.bankinnovation.net/profiles/blogs/financial-services-industry

and some interesting articles:

http://fsokx.com/Blog/PostComment.aspx?ID=160&category=23

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