Comments on: BofA Shifts $40M Campaign From Brand to Products

By: The Financial Brand » Defending BofA’s embattled brand

The Financial Brand » Defending BofA’s embattled brand — Mon, 24 May 2010 14:07:25 +0000

[...] in 2009. When you do see an ad for Bank of America (which really isn’t all that often), the approach is practical, with messages striking the right tone, acknowledging the industry’s mistakes, and spelling out [...]

By: Luke Owen

Luke Owen — Tue, 16 Feb 2010 18:55:14 +0000

Jeff, did you see that BofA is now running TV ads that focus entirely on the “solutions” landing page? This may not be new but I also don’t watch a ton of TV so I just saw it this past weekend. I find this interesting and it’s a real eye opener to those institutions who just want to focus on convenient transaction-based tools. I think this is a smart move by BofA because people do like reading helpful financial tips and learning more so that they can become better money managers. By helping people to do this, they’re repositioning their site as not only a convenient place to do transactions, but also as a resource to get answers. Something every bank or credit union should be doing more of in this day and age.

By: Editor

Editor — Mon, 02 Nov 2009 15:46:49 +0000

Hi JJ. The table comes from a BofA PowerPoint file that was sent to The Financial Brand for this article.

By: JJ Hornblass

JJ Hornblass — Mon, 02 Nov 2009 15:39:27 +0000

Interesting. Where is that BofA table from?