October 29, 2009

When The Financial Brand was launched, there wasn’t much point in creating an archive of articles. But today marks a milestone. This article represents the 500th story published here at The Financial Brand.

After five straight days of combing through the archives to find the best articles that have been — up until now — lost to time, The Financial Brand is pleased to introduce the “Idea Bank.” (Note the new link added to the site’s main navigation.)

The Idea Bank organizes hundreds of The Financial Brand’s articles into eight separate categories:

• Ad Campaigns — A portfolio full of advertising created to generate awareness about financial institutions and/or their products and services. Includes a collection of “Creative Showcases.”
• Branches — Sections include Branch Strategy articles, examples of Retail Branches, and advice on creating a friendly-yet-secure in-BRANCH EXPERIENCE with Operation Safecatch.
• Brand Strategy — Articles on general brand strategy, a subsection on how an organization’s Culture affects its brand, and a special section just for credit union issues.
• Branding Campaigns — How financial institutions position their brands publicly, typically through mass media marketing channels.
• Marketing — General advice, articles and interviews about financial marketing.
• Naming — The single largest collection of articles on naming in the financial industry that you’ll find anywhere.
• Promotions — Sales campaigns and other promotional ideas, broken down by type: Loans, Deposits, Guerilla, Small Business and Feel Good.
• Social Media — Here’s where you can find articles about how financial institutions are using tools like Twitter and Facebook.

It just may be the single largest collection of financial branding, advertising, marketing and naming articles available — for free — anywhere on the web.

Now, when you’re looking for ideas, advice or inspiration about a specific topic, or when you’re looking for a story you’re sure you read, you have a handy, centralized resource that should (hopefully) make it a little easier to find what you want.

Check it out and take a look around. Please feel free to leave your comments, feedback and/or suggestions in the comments below.

Just be careful. You may find yourself spending more time in the Idea Bank than you thought. Enjoy!

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Previous related stories from The Financial Brand:

• Introducing The Financial Brand’s ‘Toolbox’
• ‘Find Me a Banker’: Like Match.com for banking?
• Financial industry websites you should be checking out
• Don’t let those promotional microsites become porn

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