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	<title>Comments on: First Direct microsite serves up transparency and honesty</title>
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		<title>By: The Financial Brand &#187; 12 technology trends shaping financial marketing</title>
		<link>http://thefinancialbrand.com/8033/first-direct-live/comment-page-1/#comment-3869</link>
		<dc:creator>The Financial Brand &#187; 12 technology trends shaping financial marketing</dc:creator>
		<pubDate>Mon, 11 Jan 2010 11:23:44 +0000</pubDate>
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		<description>[...] FirstDirect, with a website displaying good and bad customer feedback, is one of the most notable examples. But HSBC also invited folks to speak up on its “Soapbox.” [...]</description>
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		<title>By: First Direct gets a social life &#187; pr-media-blog.co.uk</title>
		<link>http://thefinancialbrand.com/8033/first-direct-live/comment-page-1/#comment-3289</link>
		<dc:creator>First Direct gets a social life &#187; pr-media-blog.co.uk</dc:creator>
		<pubDate>Thu, 05 Nov 2009 19:39:35 +0000</pubDate>
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		<description>[...] First Direct - pioneers of the UK&#8217;s first telephone bank - launched its &#8220;live&#8221; site  a month ago to resounding welcomes in online places such as here and here. [...]</description>
		<content:encoded><![CDATA[<p>[...] First Direct &#8211; pioneers of the UK&#8217;s first telephone bank &#8211; launched its &#8220;live&#8221; site  a month ago to resounding welcomes in online places such as here and here. [...]</p>
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