Comments on: Q&A: Integrated Social Media + Financial Marketing

By: The Financial Brand » 5 Reasons Why Banks Suck at Blogging

The Financial Brand » 5 Reasons Why Banks Suck at Blogging — Tue, 21 Sep 2010 08:02:47 +0000

[...] says it takes discipline to find any success with a blog. “Establish a very regular publishing schedule with hard [...]

By: Using Social Media in the Banking and Financial Sectors | B2B Voices

Using Social Media in the Banking and Financial Sectors | B2B Voices — Fri, 13 Nov 2009 02:30:12 +0000

[...] Integrated social media + financial marketing (The Financial Brand) “The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.” [...]

By: Editor

Editor — Mon, 02 Nov 2009 15:56:31 +0000

Hi Michael,

Mobile banking is still in its infancy, still in the “innovation stage” with adoption rates relatively low. As mobile banking becomes more widespread, marketers’ needs will be addressed. In this country, the marketer always gets what they want. But for now, third-party vendors are probably just scrambling to make the systems work without leaving big security holes. Marketing will come. It has to.

It also depends on what type of mobile banking you provide. If you’re only using SMS, there will be a lot less marketing potential.

As phones become more sophisticated (i.e., more like the Apple iPhone) and have more graphical capabilities, marketers are sure to have what they need:

By: Michael Spiellman

Michael Spiellman — Mon, 02 Nov 2009 15:42:54 +0000

A quick question on mobile banking. We are getting ready to roll out our mobile banking this month and i agree, it may well be the next big thing. The consumer adoption rate for smart phone technology is increasing at a rapid pace and consumers will expect this option.

However, mobile banking options (at least the Co-Op version we are using) do not provide any marketing touch points. So for members using this option, I loose any web site marketing hits (where our current home banking login sits) as well as the targeted marketing banners I currently do inside home banking (specific banners hitting specific members inside home banking).

If mobile banking explodes, as I think it could, we will potentially lose a lot of marketing touch points. Hopefully, vendors providing mobile banking platforms will begin to provide some marketing capability as well.

By: Gene Blishen

Gene Blishen — Thu, 22 Oct 2009 00:15:26 +0000

Great interview but I was expecting some really biting questions from Jeffry. I would have made that Chilliwackian squirm!

By: Editor

Editor — Wed, 21 Oct 2009 16:54:19 +0000

Thanks for your feedback Matt (CU Warrior), Christopher and Peter. Glad you enjoyed the interview.

By: Peter Hodges

Peter Hodges — Wed, 21 Oct 2009 16:48:09 +0000

Well done! Tim’s four content creation tips and his answers for 9 in 90 Seconds are spot-on. This post will now be one of the first places I point someone researching a possible start into social media.

Integration with overall marketing strategy and the understanding that once you start participating online you’ll need to keep things going are the two biggest takeaways for me.

Thanks Jeffry and Tim!

By: Christopher Morris

Christopher Morris — Tue, 20 Oct 2009 17:13:35 +0000

What a great, great interview – And who better in the CU space to learn from really?

By: Credit Union Warrior

Credit Union Warrior — Tue, 20 Oct 2009 16:33:05 +0000

I really enjoyed this. Thanks for posting!

The social media mistakes Tim mentioned are completely on target (I’ve lived them) – especially points 1 and 2.

By: Editor

Editor — Tue, 20 Oct 2009 15:11:07 +0000

Ron, we covered this the last time you brought it up, back in May.

By: Ron Shevlin

Ron Shevlin — Tue, 20 Oct 2009 13:10:24 +0000

Great interview.

Especially liked the comment from Tim (in regards to Twitter) that “people relate to people, not corporate logos.”

Using a logo for a Twitter picture seems to be the antithesis of what the purpose of tweeting with customers and prospects is all about.

But I guess not everybody agrees with that, isn’t that right FB?