If you haven’t heard of LOL Cats, go check them out. It’s a series of cat cartoons – many of them are terribly funny – from people from around the world. Each cartoon relies on a photo with a caption personifying cats that be not good with duh Ingleesh.
- Is a cheeseburger an adequate incentive for a checking account?
- If the cheeseburger is merely a creative hook, will it connect with the target audience (starving college students?) the way the credit union intends?
Key Takeaway: It is possible to build promotions – even build an entire brand image – by exploiting topical issues and pop culture. But how can you control the message?Search For More: Advertising, Promotions, checking accounts, deposits
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