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	<title>Comments on: 5 Ideas to Fix the Ugly in Overdraft Fees</title>
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	<description>Ideas and insights for financial marketers.</description>
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		<title>By: Irrelevant knowledge, media usage patterns, body posture and so much more&#8230;&#160;&#124;&#160;Customer Engagement Unit</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-3248</link>
		<dc:creator>Irrelevant knowledge, media usage patterns, body posture and so much more&#8230;&#160;&#124;&#160;Customer Engagement Unit</dc:creator>
		<pubDate>Sat, 31 Oct 2009 07:31:21 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-3248</guid>
		<description>[...] 5 ideas to fix the ugly in overdraft fees [...]</description>
		<content:encoded><![CDATA[<p>[...] 5 ideas to fix the ugly in overdraft fees [...]</p>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-3239</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Thu, 29 Oct 2009 22:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-3239</guid>
		<description>&quot;Look at other markets.&quot; Wise advice indeed, Mr. Wiseclerk. It really helps to look outside one&#039;s immediate world. It&#039;s also always worth taking a look at how other people have already solved the problem(s) you need to tackle. Thanks for the insight and the comment.</description>
		<content:encoded><![CDATA[<p>&#8220;Look at other markets.&#8221; Wise advice indeed, Mr. Wiseclerk. It really helps to look outside one&#8217;s immediate world. It&#8217;s also always worth taking a look at how other people have already solved the problem(s) you need to tackle. Thanks for the insight and the comment.</p>
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		<title>By: Wiseclerk</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-3238</link>
		<dc:creator>Wiseclerk</dc:creator>
		<pubDate>Thu, 29 Oct 2009 21:40:07 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-3238</guid>
		<description>Maybe banks should rethink their options and especially the fee structure of overdraft fees. Don&#039;t look at your direct competitors, look into other markets. 

One look on how banking in Europe are dealing with this might prove interesting. While each national market has it&#039;s own practices (usually influenced by a stiffer regulation), apart from the UK customers do not face overdraft fees that high.

E.g. in Germany customer have to pay interest on the overdraft amount. Typical interest rates for this are between 12 and 18%. But the customer only has to pay the interest for the timespan his balance is negative. 
So if a customer would overdraft a small amount (e.g. 50 Euros) for a short time (e.g. a week) the overdraft fee amounts to just pennies.

Wiseclerk
Editor
http://www.p2p-banking.com</description>
		<content:encoded><![CDATA[<p>Maybe banks should rethink their options and especially the fee structure of overdraft fees. Don&#8217;t look at your direct competitors, look into other markets. </p>
<p>One look on how banking in Europe are dealing with this might prove interesting. While each national market has it&#8217;s own practices (usually influenced by a stiffer regulation), apart from the UK customers do not face overdraft fees that high.</p>
<p>E.g. in Germany customer have to pay interest on the overdraft amount. Typical interest rates for this are between 12 and 18%. But the customer only has to pay the interest for the timespan his balance is negative.<br />
So if a customer would overdraft a small amount (e.g. 50 Euros) for a short time (e.g. a week) the overdraft fee amounts to just pennies.</p>
<p>Wiseclerk<br />
Editor<br />
<a href="http://www.p2p-banking.com" rel="nofollow">http://www.p2p-banking.com</a></p>
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		<title>By: Lori Philo-Cook</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-3045</link>
		<dc:creator>Lori Philo-Cook</dc:creator>
		<pubDate>Mon, 12 Oct 2009 01:38:50 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-3045</guid>
		<description>I have worked in bank marketing for over 25 years, and I have always advocated for the customer.  That being said, we do have to make money.  Checking accounts are one of the most expensive services a bank can offer and people want them for free. So banks give them away, along with free online banking, free phone banking, and in many cases--free online bill pay.  At least at smaller banks, the bank has to pay a hard cost to the vendor based on how many online banking customers they have and $5+ for each customer who uses the online bill pay.  So, how are they covering their costs?  Through overdraft fees and debit card interchange income. We have to have some way to pay employees, rent, IT costs, etc.

As for &quot;overdraft privilege,&quot; I like the idea of opt-in.  If you want it, sign up. My experience is that people don&#039;t want to their items returned because it is embarrassing and pricey (merchants charge more than banks). 

At the bank where I worked for 16 years, we paid overdrawn checks in the order they were written--the customer decides which is most important.  There are problems with paying largest to small (you addressed) and small to large (no one wants their mortgage/rent or vehicle payment returned).  If you pay in check order, the customer decides.  

Also, I have always believed in a limit on the number of overdraft fees paid per day.  Five is what I have always advocated. 

And, the banks where I have worked have ALSO offered overdraft protection from a savings account @ $5 per transfer (combined so one per day you are overdrawn). So, customers could easily choose this option and avoid overdraft fees.</description>
		<content:encoded><![CDATA[<p>I have worked in bank marketing for over 25 years, and I have always advocated for the customer.  That being said, we do have to make money.  Checking accounts are one of the most expensive services a bank can offer and people want them for free. So banks give them away, along with free online banking, free phone banking, and in many cases&#8211;free online bill pay.  At least at smaller banks, the bank has to pay a hard cost to the vendor based on how many online banking customers they have and $5+ for each customer who uses the online bill pay.  So, how are they covering their costs?  Through overdraft fees and debit card interchange income. We have to have some way to pay employees, rent, IT costs, etc.</p>
<p>As for &#8220;overdraft privilege,&#8221; I like the idea of opt-in.  If you want it, sign up. My experience is that people don&#8217;t want to their items returned because it is embarrassing and pricey (merchants charge more than banks). </p>
<p>At the bank where I worked for 16 years, we paid overdrawn checks in the order they were written&#8211;the customer decides which is most important.  There are problems with paying largest to small (you addressed) and small to large (no one wants their mortgage/rent or vehicle payment returned).  If you pay in check order, the customer decides.  </p>
<p>Also, I have always believed in a limit on the number of overdraft fees paid per day.  Five is what I have always advocated. </p>
<p>And, the banks where I have worked have ALSO offered overdraft protection from a savings account @ $5 per transfer (combined so one per day you are overdrawn). So, customers could easily choose this option and avoid overdraft fees.</p>
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		<title>By: Megin Morgan</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2990</link>
		<dc:creator>Megin Morgan</dc:creator>
		<pubDate>Mon, 28 Sep 2009 14:32:18 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2990</guid>
		<description>I&#039;ve been told that even if a person opts out of courtesy overdraft pay, that won&#039;t 100% ensure they will be declined.  The merchants have different floor limits to what they will decline.  Is this correct?  Banks or credit unions don&#039;t have control over that.

For example, if a restaurant&#039;s floor is $15 and you buy lunch for $6, it&#039;s still going to clear your account and make you negative.  But that&#039;s not your financial institutions fault, we can&#039;t control what their policies are.  

How is Bank of American turning off their ability to spend and guranteeing it will work without knowing what the merchants will do?</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been told that even if a person opts out of courtesy overdraft pay, that won&#8217;t 100% ensure they will be declined.  The merchants have different floor limits to what they will decline.  Is this correct?  Banks or credit unions don&#8217;t have control over that.</p>
<p>For example, if a restaurant&#8217;s floor is $15 and you buy lunch for $6, it&#8217;s still going to clear your account and make you negative.  But that&#8217;s not your financial institutions fault, we can&#8217;t control what their policies are.  </p>
<p>How is Bank of American turning off their ability to spend and guranteeing it will work without knowing what the merchants will do?</p>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2988</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Sun, 27 Sep 2009 16:13:01 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2988</guid>
		<description>Danny, what is it that you don&#039;t agree with? Folks in the financial industry are familiar with the consumer perspective you put forth -- not fair, rigged system, etc. Do you have any suggestions that would improve overdraft? What exactly are you proposing?

Please note: While this website welcomes the occasional consumer comment, the primary purpose of TheFinancialBrand.com is to help financial institutions build and manage their brands.</description>
		<content:encoded><![CDATA[<p>Danny, what is it that you don&#8217;t agree with? Folks in the financial industry are familiar with the consumer perspective you put forth &#8212; not fair, rigged system, etc. Do you have any suggestions that would improve overdraft? What exactly are you proposing?</p>
<p>Please note: While this website welcomes the occasional consumer comment, the primary purpose of TheFinancialBrand.com is to help financial institutions build and manage their brands.</p>
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		<title>By: Danny</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2987</link>
		<dc:creator>Danny</dc:creator>
		<pubDate>Sun, 27 Sep 2009 04:21:09 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2987</guid>
		<description>I don&#039;t agree. The fees these banks charge is outrageous. There a quite a few scenerios that can cause an overdraft which may not necessarily be the customers fault. For instance if you are a small business owner and you process credit cards. The merchant bank has free reign over your bank account. So lets say, you process payments, the banks deposit your money in your account but a customer may claim an unautorized charge due to credit card fraud (which by the way is a huge problem). The bank reverses the payment, or fees are being taken out.

Banks have a tendency to put hold on check deposit at their leisure, it happened to me where I deposited a check, I was given a clear date, the date comes around the funds are not available, you call the bank and they advise you that they decided to extend the hold. I can give a bunch of those

The bottomline is that these banks can see things customers don&#039;t. Pretty much the majority of banking industry is done automatically via software that has been programmed to do what it has been told. Bank use the &quot;pending&quot; state as an excuse to move numbers at their leisure. Every business processes batches each night and submits them for payment. so there is no reason for a payment to be in pending for more than a week.

NSF fees make up 40% of their income. So you don&#039;t believe that the programs have been written to favor the banks? Why is it that Bank of America doesn&#039;t allow Branch Managers to reverse NSF fees without approval? I believe that they should be able to charge money for mismanagement of an account but there has to be a cap to when to stop. As long it is viewed as a part of the revenue stream it will never be fair to the consumer because they will manipulate the system so that they can charge fees and a lot of them. Isn&#039;t this what happened to our country in the first place, exploiting people for pretty much all they have? How can we stand for ethics on one end but approve of unethical behavior on another.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t agree. The fees these banks charge is outrageous. There a quite a few scenerios that can cause an overdraft which may not necessarily be the customers fault. For instance if you are a small business owner and you process credit cards. The merchant bank has free reign over your bank account. So lets say, you process payments, the banks deposit your money in your account but a customer may claim an unautorized charge due to credit card fraud (which by the way is a huge problem). The bank reverses the payment, or fees are being taken out.</p>
<p>Banks have a tendency to put hold on check deposit at their leisure, it happened to me where I deposited a check, I was given a clear date, the date comes around the funds are not available, you call the bank and they advise you that they decided to extend the hold. I can give a bunch of those</p>
<p>The bottomline is that these banks can see things customers don&#8217;t. Pretty much the majority of banking industry is done automatically via software that has been programmed to do what it has been told. Bank use the &#8220;pending&#8221; state as an excuse to move numbers at their leisure. Every business processes batches each night and submits them for payment. so there is no reason for a payment to be in pending for more than a week.</p>
<p>NSF fees make up 40% of their income. So you don&#8217;t believe that the programs have been written to favor the banks? Why is it that Bank of America doesn&#8217;t allow Branch Managers to reverse NSF fees without approval? I believe that they should be able to charge money for mismanagement of an account but there has to be a cap to when to stop. As long it is viewed as a part of the revenue stream it will never be fair to the consumer because they will manipulate the system so that they can charge fees and a lot of them. Isn&#8217;t this what happened to our country in the first place, exploiting people for pretty much all they have? How can we stand for ethics on one end but approve of unethical behavior on another.</p>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2975</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Thu, 24 Sep 2009 23:19:31 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2975</guid>
		<description>On a personal level, I agree with you Kasey. I haven&#039;t paid an overdraft fee in 20+ years, and can&#039;t relate to people who do. In large part, I chalk it up to people&#039;s lack of discipline and financial irresponsibility.

The article isn&#039;t written as a reflection of my personal feelings though. It&#039;s written from the perspective of financial marketers. The service may be a necessity -- for both consumers and their financial institutions -- but I think most would agree the system isn&#039;t perfect? So where is the innovation? It seems financial institutions are reticent to make changes.

Please note: The article in no way suggests banks eliminate overdraft fees. Quite the contrary. The article readily acknowledges overdraft fees are a reality. It is simply suggesting financial marketers might be able to apply some creativity and innovation that could give them a competitive marketing edge.

Overdraft is overdue for an overhaul. I&#039;d prefer to see financial institutions sort it out themselves using free market forces rather than seeing the big hand of Uncle Sam step in... again.</description>
		<content:encoded><![CDATA[<p>On a personal level, I agree with you Kasey. I haven&#8217;t paid an overdraft fee in 20+ years, and can&#8217;t relate to people who do. In large part, I chalk it up to people&#8217;s lack of discipline and financial irresponsibility.</p>
<p>The article isn&#8217;t written as a reflection of my personal feelings though. It&#8217;s written from the perspective of financial marketers. The service may be a necessity &#8212; for both consumers and their financial institutions &#8212; but I think most would agree the system isn&#8217;t perfect? So where is the innovation? It seems financial institutions are reticent to make changes.</p>
<p>Please note: The article in no way suggests banks eliminate overdraft fees. Quite the contrary. The article readily acknowledges overdraft fees are a reality. It is simply suggesting financial marketers might be able to apply some creativity and innovation that could give them a competitive marketing edge.</p>
<p>Overdraft is overdue for an overhaul. I&#8217;d prefer to see financial institutions sort it out themselves using free market forces rather than seeing the big hand of Uncle Sam step in&#8230; again.</p>
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		<title>By: Kasey Skala</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2974</link>
		<dc:creator>Kasey Skala</dc:creator>
		<pubDate>Thu, 24 Sep 2009 22:45:01 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2974</guid>
		<description>People claim they would rather have their purchases and checks rejected, but wait until it happens to them. They&#039;ll quickly change their mind. The embarrassment and inconvenience outweigh the cost.

Additionally, as much grief as we give financial institutions for these fees, how about we give grief to those who habitually abuse the system. A large portion of those complaining are people who can&#039;t and don&#039;t manage their money and have no desire to do so. Additionally, a large portion of those affected by overdraft fees aren&#039;t one-time instances. These are habitual overdrafters. 

Lastly, banks have expenses as well. If a check comes in, the bank has to take the time and expense to process the check. Same goes with the processing side of transactions. Regardless of the amount of said transaction, it still takes a human to process these. Where is this person&#039;s salary going to come from?

Manage your money and don&#039;t expect others to manage it for you. We live in a world where we feel things need to be given to us and can&#039;t accept responsibility for our own actions. I&#039;m all for banks continuing to charge overdraft fees.</description>
		<content:encoded><![CDATA[<p>People claim they would rather have their purchases and checks rejected, but wait until it happens to them. They&#8217;ll quickly change their mind. The embarrassment and inconvenience outweigh the cost.</p>
<p>Additionally, as much grief as we give financial institutions for these fees, how about we give grief to those who habitually abuse the system. A large portion of those complaining are people who can&#8217;t and don&#8217;t manage their money and have no desire to do so. Additionally, a large portion of those affected by overdraft fees aren&#8217;t one-time instances. These are habitual overdrafters. </p>
<p>Lastly, banks have expenses as well. If a check comes in, the bank has to take the time and expense to process the check. Same goes with the processing side of transactions. Regardless of the amount of said transaction, it still takes a human to process these. Where is this person&#8217;s salary going to come from?</p>
<p>Manage your money and don&#8217;t expect others to manage it for you. We live in a world where we feel things need to be given to us and can&#8217;t accept responsibility for our own actions. I&#8217;m all for banks continuing to charge overdraft fees.</p>
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		<title>By: Chuck</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2972</link>
		<dc:creator>Chuck</dc:creator>
		<pubDate>Thu, 24 Sep 2009 21:25:22 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2972</guid>
		<description>Guess I still don&#039;t get it totally.  Opting in is great.  But who wouldn&#039;t opt in?  So, really, are there people out there who would rather the financial institution RETURN their check (unpaid), still charge the NSF fee and then have to then pay the merchant they wrote the check to anothe fee?  AND - if it was an electronic payment (debit card or online bill pay service) they would rather the payment NOT be processed, thus making them incur A LATE FEE from the company they are attempting to pay?  Really?  Wow - frustrating.</description>
		<content:encoded><![CDATA[<p>Guess I still don&#8217;t get it totally.  Opting in is great.  But who wouldn&#8217;t opt in?  So, really, are there people out there who would rather the financial institution RETURN their check (unpaid), still charge the NSF fee and then have to then pay the merchant they wrote the check to anothe fee?  AND &#8211; if it was an electronic payment (debit card or online bill pay service) they would rather the payment NOT be processed, thus making them incur A LATE FEE from the company they are attempting to pay?  Really?  Wow &#8211; frustrating.</p>
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		<title>By: Jessica</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2970</link>
		<dc:creator>Jessica</dc:creator>
		<pubDate>Thu, 24 Sep 2009 18:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2970</guid>
		<description>I actually have the NYT issue today and Chase is running an ad:
&quot;Overdraft? Now Chase puts the choice in your hands.

..We are eliminating overdrafts for debit cards unless the customer opts in for the service....&quot;</description>
		<content:encoded><![CDATA[<p>I actually have the NYT issue today and Chase is running an ad:<br />
&#8220;Overdraft? Now Chase puts the choice in your hands.</p>
<p>..We are eliminating overdrafts for debit cards unless the customer opts in for the service&#8230;.&#8221;</p>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2969</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Thu, 24 Sep 2009 17:25:14 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2969</guid>
		<description>Great points Mike and Christopher. Overdraft fees seem to be the single biggest hot-button that can set people off. It is frequently the catalyst triggering a switch in financial institutions.

Chuck, I think checks would fall under NSF fees. Financial institutions and retailers alike should do what they can to work together and get paper checks out of the system as much as possible. In this digital day and age, there&#039;s almost no excuse to use/need paper checks.</description>
		<content:encoded><![CDATA[<p>Great points Mike and Christopher. Overdraft fees seem to be the single biggest hot-button that can set people off. It is frequently the catalyst triggering a switch in financial institutions.</p>
<p>Chuck, I think checks would fall under NSF fees. Financial institutions and retailers alike should do what they can to work together and get paper checks out of the system as much as possible. In this digital day and age, there&#8217;s almost no excuse to use/need paper checks.</p>
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		<title>By: Chuck</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2968</link>
		<dc:creator>Chuck</dc:creator>
		<pubDate>Thu, 24 Sep 2009 16:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2968</guid>
		<description>On #5, what if they present a check (you know, that old-fashioned piece of paper that &quot;promises&quot; the store that it&#039;s good)?  BTW - many stores are beginning to NOT accept checks anymore!  Woo-hoo!</description>
		<content:encoded><![CDATA[<p>On #5, what if they present a check (you know, that old-fashioned piece of paper that &#8220;promises&#8221; the store that it&#8217;s good)?  BTW &#8211; many stores are beginning to NOT accept checks anymore!  Woo-hoo!</p>
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		<title>By: Mike Bartoo</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2967</link>
		<dc:creator>Mike Bartoo</dc:creator>
		<pubDate>Thu, 24 Sep 2009 16:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2967</guid>
		<description>Here&#039;s another thought:  if you&#039;ve identified the members/customers that have a positive relationship (aka profitable) with you as a result of their loans/deposits/shares, how about not charging them at all or giving them more than one free or discounting their fee?  My goodness, if you know they&#039;re worth $1000 a year in revenue to your institution, why would you risk that over $25 or $30?  Here&#039;s the rub...you&#039;d better know what they&#039;re worth to you.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s another thought:  if you&#8217;ve identified the members/customers that have a positive relationship (aka profitable) with you as a result of their loans/deposits/shares, how about not charging them at all or giving them more than one free or discounting their fee?  My goodness, if you know they&#8217;re worth $1000 a year in revenue to your institution, why would you risk that over $25 or $30?  Here&#8217;s the rub&#8230;you&#8217;d better know what they&#8217;re worth to you.</p>
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		<title>By: Christopher M</title>
		<link>http://thefinancialbrand.com/7795/fixing-overdraft-ugliness/comment-page-1/#comment-2965</link>
		<dc:creator>Christopher M</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=7795#comment-2965</guid>
		<description>Great points and important to keep in mind otherwise a member might &lt;a href=&quot;http://navyfederalsucks.com/index.php?blog=1&amp;title=overdraft_fees&amp;more=1&amp;c=1&amp;tb=1&amp;pb=1&quot; rel=&quot;nofollow&quot;&gt;go “rogue&quot;:&lt;/a&gt;
http://navyfederalsucks.com/index.php?blog=1&amp;title=overdraft_fees&amp;more=1&amp;c=1&amp;tb=1&amp;pb=1</description>
		<content:encoded><![CDATA[<p>Great points and important to keep in mind otherwise a member might <a href="http://navyfederalsucks.com/index.php?blog=1&amp;title=overdraft_fees&amp;more=1&amp;c=1&amp;tb=1&amp;pb=1" rel="nofollow">go “rogue&#8221;:</a><br />
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