Comments on: USAA’s WhatsOnYourMind.com http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: Editor http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/comment-page-1/#comment-29866 Editor Fri, 06 May 2011 15:39:45 +0000 http://thefinancialbrand.com/?p=7635#comment-29866 Russ, Sorry you're struggling with semantics. The message or takeaway -- that it's important to publish negative comments within the social media space -- applies. It would be a mistake to dismiss the lesson because of language issues. Russ,

Sorry you’re struggling with semantics. The message or takeaway — that it’s important to publish negative comments within the social media space — applies. It would be a mistake to dismiss the lesson because of language issues.

]]> By: Russ http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/comment-page-1/#comment-29864 Russ Fri, 06 May 2011 11:23:15 +0000 http://thefinancialbrand.com/?p=7635#comment-29864 "Key Fact: Allowing detractors to publish negative comments and feedback ups your transparency- and authenticity-quotient substantially." Huh? Transparency and Authenticity quotient? What kind of mumbo jumbo nonsense is that? And anyhow: so what? Financial institutions are not a charity. Or a social enterprise. Or a 'platform' for 'conversations'. Banks exist to make a profit and they do that like any other business: balancing the needs of customers, employees and shareholders. Dressing opinion up as fact does nothing for your credibility quotient. “Key Fact: Allowing detractors to publish negative comments and feedback ups your transparency- and authenticity-quotient substantially.” Huh? Transparency and Authenticity quotient? What kind of mumbo jumbo nonsense is that? And anyhow: so what? Financial institutions are not a charity. Or a social enterprise. Or a ‘platform’ for ‘conversations’. Banks exist to make a profit and they do that like any other business: balancing the needs of customers, employees and shareholders. Dressing opinion up as fact does nothing for your credibility quotient.

]]> By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/comment-page-1/#comment-23470 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions Wed, 01 Dec 2010 14:56:32 +0000 http://thefinancialbrand.com/?p=7635#comment-23470 [...] You could create a blog hosted by your CEO. Or you can create a forum, as USAA did with its “What’s On Your Mind” project. For some financial institutions, this idea has transcended the internet and jumped into [...] [...] You could create a blog hosted by your CEO. Or you can create a forum, as USAA did with its “What’s On Your Mind” project. For some financial institutions, this idea has transcended the internet and jumped into [...]

]]> By: The Financial Brand » 12 technology trends shaping financial marketing http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/comment-page-1/#comment-3882 The Financial Brand » 12 technology trends shaping financial marketing Mon, 11 Jan 2010 15:47:09 +0000 http://thefinancialbrand.com/?p=7635#comment-3882 [...] up on its “Soapbox.” There’s also Westpac in Australia with its “Truth Pod.” USAA hosts “What’s on Your Mind.” And United FCU created “Matter” so Gen-Y could rant and [...] [...] up on its “Soapbox.” There’s also Westpac in Australia with its “Truth Pod.” USAA hosts “What’s on Your Mind.” And United FCU created “Matter” so Gen-Y could rant and [...]

]]> By: DT http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/comment-page-1/#comment-3024 DT Mon, 05 Oct 2009 18:50:14 +0000 http://thefinancialbrand.com/?p=7635#comment-3024 Seems like a knock off of HSBC's Soapbox campaign (http://bankinnovation.net/video/hsbcs-soapbox-initiative) -- only without the expensive TV ad budget. I was dubious of HSBC's effort, and I am equally dubious of USAA's. However, at least both financial institutions are trying to engage consumers. That counts for something. Seems like a knock off of HSBC’s Soapbox campaign (http://bankinnovation.net/video/hsbcs-soapbox-initiative) — only without the expensive TV ad budget. I was dubious of HSBC’s effort, and I am equally dubious of USAA’s. However, at least both financial institutions are trying to engage consumers. That counts for something.

]]> By: JJ Hornblass http://thefinancialbrand.com/7635/usaa-whats-on-your-mind/comment-page-1/#comment-2948 JJ Hornblass Tue, 22 Sep 2009 15:52:41 +0000 http://thefinancialbrand.com/?p=7635#comment-2948 Seems like a knock off of HSBC's Soapbox campaign (http://bankinnovation.net/video/hsbcs-soapbox-initiative) -- only without the expensive TV ad budget. I was dubious of HSBC's effort, and I am equally dubious of USAA's. However, at least both financial institutions are trying to engage consumers. That counts for something. Seems like a knock off of HSBC’s Soapbox campaign (http://bankinnovation.net/video/hsbcs-soapbox-initiative) — only without the expensive TV ad budget. I was dubious of HSBC’s effort, and I am equally dubious of USAA’s. However, at least both financial institutions are trying to engage consumers. That counts for something.

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