Comments on: Branches Refuse to Die http://thefinancialbrand.com/7612/branches-still-not-dead/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: Julie Arnsdorf http://thefinancialbrand.com/7612/branches-still-not-dead/comment-page-1/#comment-2915 Julie Arnsdorf Sun, 13 Sep 2009 18:37:41 +0000 http://thefinancialbrand.com/?p=7612#comment-2915 As a small business owner, I do use my bank’s Internet banking option, but I also utilize its brick and mortar facility. And, rather than hit the drive-through, I make an effort to actually go inside the facility. Why? For visibility. While there’s churn with the tellers, the bankers/CSRs are a constant. They’ve come to recognize me. . . just by walking in the place. (My bank doesn't hide their staff behind a solid wall either.) If a problem occurs, it’s quickly rectified due to that recognition. I’ve recommended this approach to other small business owners. . . especially in this economic environment. There’s something to be said for that face-to-face interaction of a brick and mortar. The Internet just can compete with that reality. Perhaps customers need to learn how to use the branch to their own advantage. Or is there a bank marketing opportunity here? Death of the branch? I hope not. As a small business owner, I do use my bank’s Internet banking option, but I also utilize its brick and mortar facility. And, rather than hit the drive-through, I make an effort to actually go inside the facility. Why? For visibility. While there’s churn with the tellers, the bankers/CSRs are a constant. They’ve come to recognize me. . . just by walking in the place. (My bank doesn’t hide their staff behind a solid wall either.) If a problem occurs, it’s quickly rectified due to that recognition. I’ve recommended this approach to other small business owners. . . especially in this economic environment. There’s something to be said for that face-to-face interaction of a brick and mortar. The Internet just can compete with that reality. Perhaps customers need to learn how to use the branch to their own advantage. Or is there a bank marketing opportunity here? Death of the branch? I hope not.

]]> By: Steve Bieber http://thefinancialbrand.com/7612/branches-still-not-dead/comment-page-1/#comment-2913 Steve Bieber Fri, 11 Sep 2009 16:38:31 +0000 http://thefinancialbrand.com/?p=7612#comment-2913 Reminds me of the death of the movie theater with the debut of home videos. Never happened. Theaters evolved, got better, and are still thriving. Customers still say convenience is the top reason they choose a bank (amiresearch). As long as that's true, branches will be essential. Reminds me of the death of the movie theater with the debut of home videos. Never happened. Theaters evolved, got better, and are still thriving.

Customers still say convenience is the top reason they choose a bank (amiresearch). As long as that’s true, branches will be essential.

]]> By: John Ryan president interviewed by The Financial Brand | John Ryan | Blog http://thefinancialbrand.com/7612/branches-still-not-dead/comment-page-1/#comment-2907 John Ryan president interviewed by The Financial Brand | John Ryan | Blog Wed, 09 Sep 2009 19:20:05 +0000 http://thefinancialbrand.com/?p=7612#comment-2907 [...] Branches refuse to die [...] [...] Branches refuse to die [...]

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