Comments on: From “America’s Who?” to “ACU Who?” http://thefinancialbrand.com/7534/acu-name-change/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 http://thefinancialbrand.com/7534/acu-name-change/comment-page-1/#comment-3157 The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 Wed, 21 Oct 2009 18:56:56 +0000 http://thefinancialbrand.com/?p=7534#comment-3157 [...] From “America’s who?” to “ACU who?” [...] [...] From “America’s who?” to “ACU who?” [...]

]]> By: LB http://thefinancialbrand.com/7534/acu-name-change/comment-page-1/#comment-2946 LB Tue, 22 Sep 2009 14:20:08 +0000 http://thefinancialbrand.com/?p=7534#comment-2946 I think they chose roller derby because those involved are known for being slightly rebellious and alternative, just like your average credit union member, right? Well, not in the same way. Maybe instead of focusing on one type of person who bucks the norm, point out some others. Point out how we all have a rebellious side...even if we don't. I think they chose roller derby because those involved are known for being slightly rebellious and alternative, just like your average credit union member, right? Well, not in the same way. Maybe instead of focusing on one type of person who bucks the norm, point out some others. Point out how we all have a rebellious side…even if we don’t.

]]> By: Brady Walen http://thefinancialbrand.com/7534/acu-name-change/comment-page-1/#comment-2887 Brady Walen Thu, 03 Sep 2009 16:01:02 +0000 http://thefinancialbrand.com/?p=7534#comment-2887 While I can appreciate America's Credit Union stepping away from the over-used blue color of its previous logo, it's concerning to hear the Credit Union's marketing director talk so loosely about why they went with the new orange and red colors. I can only imagine what the reaction would be from members when they ask the Credit Union's tellers about the new name, logo, and colors - and are told that the colors are those you'd find in an African sunset. While I can appreciate America’s Credit Union stepping away from the over-used blue color of its previous logo, it’s concerning to hear the Credit Union’s marketing director talk so loosely about why they went with the new orange and red colors.

I can only imagine what the reaction would be from members when they ask the Credit Union’s tellers about the new name, logo, and colors – and are told that the colors are those you’d find in an African sunset.

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