The Future of Financial Branding
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July 24, 2008 | Free Subscription
Looking out 10 years at the landscape of financial brands, what will we see? Here are six trends in this two-part guest post from The Financial Brand over at OpenSource CU.
Read Part 1
- Prediction #1: More of the same
- Prediction #2: More self-deception about service
- Prediction #3: More me-too names
Read Part 2
- Prediction #4: Traditional branches will thrive
- Prediction #5: Innovation will come from extensive R&D
- Prediction #6: Being green won’t make a difference
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- Video: What is a Brand?
- Brandspeak: A Glossary of Branding Terms
- Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.
- Evolving for the Future: Repositioning and Repackaging a Bank Brand
