Comments on: U22 Gen-Y Account Offers More Than Same-Old Checking

By: How the financial industry is using social media « We are Social Media Professionals specializing in Twitter, LinkedIn, Facebook & YouTube Marketing

Wed, 31 Mar 2010 15:47:23 +0000

[...] financial industry for social media marketing. Nicolet National Bank offers a blog page on their website that is actually making it easier for their clients to ask them questions. When a question is asked [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 15:46:35 +0000

[...] monstrous scale of Umpqua’s “Save Hard, Spend Smart” website or GTE Federal Credit Union’s “U-22” site. These are major undertakings with multiple layers and dozens of [...]

By: links for 2009-10-08 « Claudio Bergamini Blog

links for 2009-10-08 « Claudio Bergamini Blog — Thu, 08 Oct 2009 10:03:52 +0000

[...] The Financial Brand » Blog Archive » U22 Gen-Y account offers more than same-old checking (tags: web2.0 bank) [...]

By: Editor

Editor — Sun, 20 Sep 2009 17:01:54 +0000

Thanks for the note Jennifer. The article has been updated and now includes a link to your agency.

By: Jennifer

Jennifer — Fri, 18 Sep 2009 17:43:42 +0000

Great summary of the U22 campaign! I am the account manager for the ad firm that handles this campaign, http://www.ceamarketing.com, and it has been awesome. We were very excited we found a client that was so readily willing and excited to embrace social media. We just posted some new videos of Alex at http://www.U224U.com.

By: Credit Union Warrior

Credit Union Warrior — Fri, 28 Aug 2009 16:13:51 +0000

Well thought-out. Expensive, no doubt, but a great example of coming up with a social media strategy around a remarkable service offering. Will be interesting to see how this works out.