Comments on: Save Hard. Spend Smart.

By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 01 Dec 2010 08:03:54 +0000

[...] Facebook and Twitter to help your financial institution allocate its donations. Umpqua Bank’s “Click 4A Cause” giveaway pitted a community garden, a youth money program and a kids food bank against each other. [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 11:23:08 +0000

[...] campaigns have ballooned into massive undertakings. Look at the monstrous scale of Umpqua’s “Save Hard, Spend Smart” website or GTE Federal Credit Union’s “U-22” site. These are major undertakings with multiple [...]

By: The Financial Brand » Blog Archive » Get the most out of the money you give away

Tue, 24 Nov 2009 11:24:20 +0000

[...] should receive monetary support. This year, Umpqua Bank included Click 4A Cause as part of its Save Hard, Spend Smart campaign, where every vote equaled a $1 donation to one of three charities, each competing for a [...]

By: More on Social Media for Community Banks and Credit Unions « market insights insider

Wed, 16 Sep 2009 23:30:43 +0000

[...] A good example of a recent social media initiative that was talked about at the conference is Umpqua Bank’s Save Hard Spend Smart initiative. The microsite allows for the Bank to engage with customers and people in the community, and it does so without relying on Facebook or Twitter. Read more about the Save Hard Spend Smart initiative here. [...]