Update: Wells Fargo + Wachovia Transition Ads

Share

2

Here’s the latest from Wells Fargo as they continue to rollout marketing that addresses their merger with Wachovia.

What’s interesting about the first two TV spots (“College” and “Dog Rescue”) is that they bear the Wachovia name and logo. There’s no Wells Fargo logo, only a line that says, “A Wells Fargo Company.”

Wells Fargo, it seems, isn’t in any particular rush to phase out the Wachovia brand. Both spots promote Wachovia’s “Way 2 Save” automatic savings program (previous coverage from The Financial Brand here), a popular product that Wells Fargo has elected to retain.

Wells Fargo is also maintaining Wachovia’s Twitter account, rotating in various members of the Wells Fargo Twitter team. With roughly 5,000 followers, that’s probably a good idea for the time being.

Key Question: How long will the Wachovia brand survive? Indefinitely? Why? Who says Wachovia has to go away at all?

COLLEGE
Parents send their kids off to college with
Wachovia’s “Way 2 Save” program.

DOG RESCUE
With Wachovia’s “Way 2 Save” program, a kindhearted woman who
rescues unwanted dogs can help finance her operation.

PRINT AD: KEEP MOVING FORWARD (BELOW)
Here’s the first print ad from the newly joined banks. They aren’t the only financial institution in America trying to encourage consumer optimism with messages like “Keep Moving Forward.” This ad first ran in The New York Times and in other national publications earlier this summer.

WE’RE WITH YOU
A pure brand ad that finishes with the line,
“Wachovia, Wells Fargo and you. Together, we’ll go far.”

OWNING A HOME
It’s reassuring to see financial institutions advertising home loans again, even if
a huge chunk of the population can’t meet today’s tightened lending standards.

TRIPLETS
How to raise three kids the right way, with online banking
and a checking account from Wells Fargo.

Related Articles From The Financial Brand:

• Credit Union Ads Admit Two-Pronged Truths
• Bank Bashing Ads Tell People What They Don’t Get
• Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
• The Singer