Comments on: Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

By: Intentionally Left Bank | points and lines

Intentionally Left Bank | points and lines — Sat, 06 Mar 2010 03:45:53 +0000

[...] Here is a great write-up from Jeffry Pilcher of the Financial Brand. [...]

By: mz

mz — Sat, 05 Sep 2009 13:45:43 +0000

I agree with shalini. The “intentionally left bank” phrase is very clever and distinctive.

By: shalini

shalini — Wed, 19 Aug 2009 10:04:10 +0000

I loved the T-shirt idea. I think the “intentionally left blank” can itself become recognizable and automatically associated with the credit union just like a logo or a colour

By: Editor

Editor — Wed, 19 Aug 2009 00:33:53 +0000

Great ideas David. I like the idea of picking up the t-shirt at branches. Every branch visit is an opportunity to spark a conversation. You are also illustrating -- with two separate giveaways -- the key insight made in the article: the quality of participation you get is greatly affected by what you give in return. Thanks so much for sharing. I'm sorry I didn't catch all that in the initial write-up of getazmoving.org. Do people have to pick up the gas cards at branches?

By: David Kexel

David Kexel — Tue, 18 Aug 2009 23:05:56 +0000

We are doing something similar with our microsite. When someone subscribes to the website, we email them a coupon redeemable for a free T-shirt. All they need to do is come to a branch to get their T-shirt. This helps eliminate the expense of mailing and drives traffic to the branch, which can result in cross-sell opportunities for the frontline staff. By subscribing, they are also entered to win a $50 gas card. Our subscriber rate has really taken off since rolling out this offer.

By: Joshua

Joshua — Tue, 18 Aug 2009 17:22:52 +0000

“awkward corporate re-branding” haha