Comments on: Twitter Phishing: How Can It Be Stopped? http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/ Ideas and insights for financial marketers. Thu, 09 Feb 2012 12:47:13 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » Blog Archive » Petition to verify Twitter accounts for financial firms http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-3191 The Financial Brand » Blog Archive » Petition to verify Twitter accounts for financial firms Mon, 26 Oct 2009 16:29:44 +0000 http://thefinancialbrand.com/?p=7233#comment-3191 [...] Financial Brand has warned of the dangers of phishing attacks on financial institutions’ Twitter accounts ever since January, when BofA first started offering customer service via [...] [...] Financial Brand has warned of the dangers of phishing attacks on financial institutions’ Twitter accounts ever since January, when BofA first started offering customer service via [...]

]]> By: The Financial Brand » Blog Archive » Twitter phishing: It’s here, now http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-3077 The Financial Brand » Blog Archive » Twitter phishing: It’s here, now Thu, 15 Oct 2009 11:23:17 +0000 http://thefinancialbrand.com/?p=7233#comment-3077 [...] months ago, The Financial Brand warned of the phishing risks financial institutions face on Twitter. Yesterday, at least two financial institutions had their official corporate Twitter [...] [...] months ago, The Financial Brand warned of the phishing risks financial institutions face on Twitter. Yesterday, at least two financial institutions had their official corporate Twitter [...]

]]> By: The Financial Brand » Blog Archive » Vantage CU’s Twitter banking breakthrough http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-2993 The Financial Brand » Blog Archive » Vantage CU’s Twitter banking breakthrough Tue, 29 Sep 2009 11:25:28 +0000 http://thefinancialbrand.com/?p=7233#comment-2993 [...] a hacker controlling a financial institution’s Twitter profile doesn’t need anything else to wreak havoc and steal people’s [...] [...] a hacker controlling a financial institution’s Twitter profile doesn’t need anything else to wreak havoc and steal people’s [...]

]]> By: Kasey Skala http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-2773 Kasey Skala Thu, 13 Aug 2009 02:46:14 +0000 http://thefinancialbrand.com/?p=7233#comment-2773 Financial institutions that do not use Twitter or at least monitor the service are only harming themselves. The fact is the trend is moving toward online banking and mobile banking. It only makes sense to have an online presence. This same argument was probably made when financial institutions were starting to implement online banking. There will always be critics, but the ROI is too great to ignore. Financial institutions that do not use Twitter or at least monitor the service are only harming themselves. The fact is the trend is moving toward online banking and mobile banking. It only makes sense to have an online presence. This same argument was probably made when financial institutions were starting to implement online banking. There will always be critics, but the ROI is too great to ignore.

]]> By: Kent Dicken http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-2771 Kent Dicken Wed, 12 Aug 2009 21:49:45 +0000 http://thefinancialbrand.com/?p=7233#comment-2771 Good information and plan of action. Now if I can only get myself to actually use Twitter. @Ron - It seems to be more about insurance than simply a media choice. Issuing a statement won't stop a phisher, and anyone that does not see or read said statement won't know you issued one. From a customer's viewpoint it sounds more like the bank would rather not be bothered. Or at least it tells me they can't be bothered by the types that use Twitter and email. I agree with James. Why would anyone, even a bank, rule out email as a customer's preferred means of communication? Seems very short-sighted. Good information and plan of action. Now if I can only get myself to actually use Twitter.

@Ron – It seems to be more about insurance than simply a media choice. Issuing a statement won’t stop a phisher, and anyone that does not see or read said statement won’t know you issued one. From a customer’s viewpoint it sounds more like the bank would rather not be bothered. Or at least it tells me they can’t be bothered by the types that use Twitter and email.

I agree with James. Why would anyone, even a bank, rule out email as a customer’s preferred means of communication? Seems very short-sighted.

]]> By: james w http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-2766 james w Tue, 11 Aug 2009 23:28:16 +0000 http://thefinancialbrand.com/?p=7233#comment-2766 Why do banks swear off email marketing? As a young person (I deliberately avoided the gen y buzzword ;P) I would rather marketing stuff be sent to me by email, rather than mail. If I'm interested, I get the offer instantly, and if I'm not interested, all I have to do is hit delete with no environmental impact. The business case is pretty straight forward too. No postage or physical production costs. Why do banks swear off email marketing?

As a young person (I deliberately avoided the gen y buzzword ;P) I would rather marketing stuff be sent to me by email, rather than mail.

If I’m interested, I get the offer instantly, and if I’m not interested, all I have to do is hit delete with no environmental impact.

The business case is pretty straight forward too. No postage or physical production costs.

]]> By: Editor http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-2763 Editor Tue, 11 Aug 2009 19:06:43 +0000 http://thefinancialbrand.com/?p=7233#comment-2763 @Ron - I suppose that would work, although swearing off all forms of "email marketing" seems a bit drastic. I'd still recommend that the financial institution reserve its own name(s) on Twitter with this message. And every company in America should monitor the web for people talking about their brand, whether they use social media tools or not. @Ron – I suppose that would work, although swearing off all forms of “email marketing” seems a bit drastic.

I’d still recommend that the financial institution reserve its own name(s) on Twitter with this message. And every company in America should monitor the web for people talking about their brand, whether they use social media tools or not.

]]> By: Ron Shevlin http://thefinancialbrand.com/7233/5-ways-to-combat-twitter-phishing/comment-page-1/#comment-2762 Ron Shevlin Tue, 11 Aug 2009 18:47:28 +0000 http://thefinancialbrand.com/?p=7233#comment-2762 What about "don't use Twitter"? Is that not a viable alternative? Many banks have issued statements to their customers indicating that they don't do any kind of email marketing, and that any offer received through email should be assumed to be fake. Why shouldn't a bank of CU say "We do not have a Twitter presence, and therefore, anyone representing themselves on Twitter as being a representative of the bank should be ignored"? What about “don’t use Twitter”? Is that not a viable alternative? Many banks have issued statements to their customers indicating that they don’t do any kind of email marketing, and that any offer received through email should be assumed to be fake.

Why shouldn’t a bank of CU say “We do not have a Twitter presence, and therefore, anyone representing themselves on Twitter as being a representative of the bank should be ignored”?

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