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	<title>Comments on: Beneficial Ads Push 3rd-Party Spending Analyzer</title>
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	<description>Ideas and insights for financial marketers.</description>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/7049/beneficial-launches-quickens-financeworks/comment-page-1/#comment-2721</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Thu, 30 Jul 2009 15:06:04 +0000</pubDate>
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		<description>I think I get what you&#039;re saying -- that &quot;media&quot; and &quot;information&quot; can be as important as &quot;the concept&quot; in marketing/advertising projects -- in which case it doesn&#039;t sound ridiculous ;)</description>
		<content:encoded><![CDATA[<p>I think I get what you&#8217;re saying &#8212; that &#8220;media&#8221; and &#8220;information&#8221; can be as important as &#8220;the concept&#8221; in marketing/advertising projects &#8212; in which case it doesn&#8217;t sound ridiculous <img src='http://thefinancialbrand.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Tara Street</title>
		<link>http://thefinancialbrand.com/7049/beneficial-launches-quickens-financeworks/comment-page-1/#comment-2719</link>
		<dc:creator>Tara Street</dc:creator>
		<pubDate>Thu, 30 Jul 2009 14:48:48 +0000</pubDate>
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		<description>I love the &quot;info-graphic&quot; style of the collaterals.  If media is the new creative then information is the new design.  That sounds ridiculous, but I&#039;m just going to go with it.</description>
		<content:encoded><![CDATA[<p>I love the &#8220;info-graphic&#8221; style of the collaterals.  If media is the new creative then information is the new design.  That sounds ridiculous, but I&#8217;m just going to go with it.</p>
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