Comments on: HSBC Takes Over a NYC Park With Its ‘Soapbox’ http://thefinancialbrand.com/7031/hsbc-nyc-soapbox-brand-campaign/ Ideas and insights for financial marketers. Tue, 22 May 2012 18:48:57 +0000 hourly 1 http://wordpress.org/?v= By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/7031/hsbc-nyc-soapbox-brand-campaign/comment-page-1/#comment-23466 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions Wed, 01 Dec 2010 14:53:07 +0000 http://thefinancialbrand.com/?p=7031#comment-23466 [...] this idea has transcended the internet and jumped into the real world, with things like HSBC’s “Soapbox” or Westpac’s “Truth [...] [...] this idea has transcended the internet and jumped into the real world, with things like HSBC’s “Soapbox” or Westpac’s “Truth [...]

]]> By: The Financial Brand » Blog Archive » HSBC microsite: ‘Join the Values Conversation’ http://thefinancialbrand.com/7031/hsbc-nyc-soapbox-brand-campaign/comment-page-1/#comment-2872 The Financial Brand » Blog Archive » HSBC microsite: ‘Join the Values Conversation’ Tue, 01 Sep 2009 16:16:20 +0000 http://thefinancialbrand.com/?p=7031#comment-2872 [...] has introduced new components supporting the Soapbox promotion it kicked off last month in a New York park. Using footage captured from the event, HSBC [...] [...] has introduced new components supporting the Soapbox promotion it kicked off last month in a New York park. Using footage captured from the event, HSBC [...]

]]> By: JJ Hornblass http://thefinancialbrand.com/7031/hsbc-nyc-soapbox-brand-campaign/comment-page-1/#comment-2736 JJ Hornblass Mon, 03 Aug 2009 14:58:15 +0000 http://thefinancialbrand.com/?p=7031#comment-2736 This campaign was built in the US, but it sure feels British. It's the type of UK-ish branding effort that's very popular now, drawing in everyday people to effectively become brand supporters and advocates. Barclaycard created a similar effort in the UK earlier this year that played off its ad depicting a white-collar worker "watersliding" home from work. I like the overall approach, but I am not sure this audience-involved marketing plays here in the US as well as it does in the UK. Barclaycard's "make your own video" YouTube page has generated nearly 140,000 page views since January, while HSBC got about 1,100 participants in New York. Not exactly a home run. This campaign was built in the US, but it sure feels British. It’s the type of UK-ish branding effort that’s very popular now, drawing in everyday people to effectively become brand supporters and advocates. Barclaycard created a similar effort in the UK earlier this year that played off its ad depicting a white-collar worker “watersliding” home from work.

I like the overall approach, but I am not sure this audience-involved marketing plays here in the US as well as it does in the UK. Barclaycard’s “make your own video” YouTube page has generated nearly 140,000 page views since January, while HSBC got about 1,100 participants in New York. Not exactly a home run.

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