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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

In Brief: Young Money | RDC First | Name Game

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July 20, 2009 | Free Subscription

Survey Says… Brand image matters most for bank shoppers

Young Money: Insights into Gen-Y’s perspective on money and budgeting

Iconic Irony: Ads from financial institutions prior to their bailouts

Free or fee? Can free checking survive?

First to Market: This tiny CU lets you scan and deposit checks with your iPhone

Forensic Marketing* Dissecting a gnarly disclosure from WaMu in this post mortem

Name Game: User-generated video contest to find new name of teen account

Branch Profitability: How one credit union tracks and calculates it

Branch Design: Looking at the evolution of financial retailing

Brand New: New logo for Union Bank (of Not-Just-California-Anymore)

Pedaling Loans: Another credit union offers bike loans

Netbanker: Prosper back in peer-to-peer lending game with full SEC approval

Game On: Do online interactive games make sense for banks?

Waterslide Extreme: Barclays creates iPhone game



This article © 2012 by The Financial Brand and may not be reproduced.

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  1. SRG says:

    The iconic ironic ads are quite amusing…and disturbing…

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