Comments on: 2009 Strategic Brand Challenges Survey

By: Editor

Editor — Mon, 13 Jul 2009 20:46:08 +0000

Thanks. Glad you found the research interesting.

By: Jeffrey Drake

Jeffrey Drake — Thu, 02 Jul 2009 15:57:11 +0000

Excellent overview. I’m surprised that 30% indicate a lack of “brand strategy” with 75% responders being marketing pros! Like politics, retail banking is always “local” – and local branch marketing is often forgotten by corporate marketing office (only 17% guerilla effort). Brand wars are often won or lost at the bricks and mortor touch points, and within the micro markets they serve.

By: Kasey Skala

Kasey Skala — Thu, 25 Jun 2009 23:37:02 +0000

68% will utilize social media – I like this statistic. Any bank not focusing their attention online will lose out.

By: The Top 3 Priorities of Banks Today « Outside In Banking

The Top 3 Priorities of Banks Today « Outside In Banking — Thu, 25 Jun 2009 03:40:00 +0000

[...] the Financial Brand reported on the results of its 2009 Strategic Brand Challenges Survey. According to the survey, the top three concerns of financial institutions [...]