This also sounds a lot like institutions that have partnered with Starbucks as means to generate more foot traffic in their branches. My concern here would be awareness of Maui Wowi among residents of the Nashville market. If people in the area are unfamiliar with Maui Wowi, and don’t view it as a separate business housed within the Reliant Bank branches, I’d expect that we’d see confusion among customers – similar to that experienced by UNCB.

I’m also surprised to see such a short-term commitment from Maui Wowi. What is Reliant going to do with the space should the smoothie company vacate after six months?

It will be interesting to see what kind of traction this initiative is able to generate.

On another note, searching for the closest Maui Wowi franchise location through the company’s website doesn’t list the Reliant Bank branch location. The closest stores to the 37211 zip code are Evansville, IN, Chicago, IL, and Corolla, NC. I’d like to see how both Reliant and Maui Wowi are marketing the store/branch locally.