Snapshots of stories you might have missed
Here’s what’s been making news in the financial industry lately.
Click on the hotlinked summaries to read the full story.
No Opting Out: Bank says its email is too important to be spam
Bull: BofA steers Merrill Lynch brand with $10M ad push
$10…not $35: BofA rolls out a kinder, genlter overdraft policy
MorganStanleySmithBarney: One more name and this logo will implode
Twisted Poll: Which is the least evil bank in Australia?
No Patent: Legal decision means everyone can use “Keep the Change” programs
PR Strategy: Conditions create “perfect storm” that credit unions can exploit
Techno Ecstasy: Social media isn’t a tactic or toy
Shell FCU: A mini-case study of the credit union’s online activities
Solar Branch: Credit union harnesses the sun to reduce its energy bill
This article © 2012 by The Financial Brand and may not be reproduced.
More stories about: Briefs, BofA, overdraft, PR, Shell, social media, solar, spam 
