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	<title>Comments on: Advanta Forces Avanta to Become &#8216;Altana&#8217;</title>
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	<description>Ideas and insights for financial marketers.</description>
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		<title>By: The Financial Brand &#187; Who’s first? First Michigan? Or Michigan First?</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-7825</link>
		<dc:creator>The Financial Brand &#187; Who’s first? First Michigan? Or Michigan First?</dc:creator>
		<pubDate>Fri, 23 Jul 2010 21:46:49 +0000</pubDate>
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		<description>[...] the white pages, the internet and the USPTO database. The Financial Brand has written over and over and over and over about the pitfalls of naming trademarks. If you haven’t yet taken the message [...]</description>
		<content:encoded><![CDATA[<p>[...] the white pages, the internet and the USPTO database. The Financial Brand has written over and over and over and over about the pitfalls of naming trademarks. If you haven’t yet taken the message [...]</p>
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		<title>By: The Financial Brand &#187; Blog Archive &#187; 75 interesting credit union name changes in 2009</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-3158</link>
		<dc:creator>The Financial Brand &#187; Blog Archive &#187; 75 interesting credit union name changes in 2009</dc:creator>
		<pubDate>Wed, 21 Oct 2009 18:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=6794#comment-3158</guid>
		<description>[...] Advanta forces Avanta to become ‘Altana’ [...]</description>
		<content:encoded><![CDATA[<p>[...] Advanta forces Avanta to become ‘Altana’ [...]</p>
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		<title>By: Fred</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-2995</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Tue, 29 Sep 2009 11:46:36 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=6794#comment-2995</guid>
		<description>altana has Lied to us from Day 1. Advised us to refinance for one year, at end of year they would rewrite for a better interest rate. Year came, they denied refinance and repossesed the vehicles (2) Demanded 25,000.  Well, they sold vehicles and did NOT credit the account. (illegal) We are in contact with attorney for our safety. This FCU in peticular is Evil. Do not become a member, do not waste your time as you can see from above they all have their heads up their asses. Cant even get a name right, with all the bailouts on banks you would think the common banker today would be a little more honest. If you require details about my story or you have a similar one, please contact me moetell@brmt.net  Join our suit.  Rhonda Diefenderfer, chief executive and president of Avanta now wants a meet to discuss the issue, said she would make it right by just crediting the account. If this was a common man and not a bank, I say someone would be sued.</description>
		<content:encoded><![CDATA[<p>altana has Lied to us from Day 1. Advised us to refinance for one year, at end of year they would rewrite for a better interest rate. Year came, they denied refinance and repossesed the vehicles (2) Demanded 25,000.  Well, they sold vehicles and did NOT credit the account. (illegal) We are in contact with attorney for our safety. This FCU in peticular is Evil. Do not become a member, do not waste your time as you can see from above they all have their heads up their asses. Cant even get a name right, with all the bailouts on banks you would think the common banker today would be a little more honest. If you require details about my story or you have a similar one, please contact me <a href="mailto:moetell@brmt.net">moetell@brmt.net</a>  Join our suit.  Rhonda Diefenderfer, chief executive and president of Avanta now wants a meet to discuss the issue, said she would make it right by just crediting the account. If this was a common man and not a bank, I say someone would be sued.</p>
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		<title>By: Denise Wymore</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-2444</link>
		<dc:creator>Denise Wymore</dc:creator>
		<pubDate>Wed, 17 Jun 2009 14:29:25 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=6794#comment-2444</guid>
		<description>How about keeping the name Laurel? I would love to know why they switched from that in the first place. Sounds lovely - benign - and probably had some meaning.</description>
		<content:encoded><![CDATA[<p>How about keeping the name Laurel? I would love to know why they switched from that in the first place. Sounds lovely &#8211; benign &#8211; and probably had some meaning.</p>
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		<title>By: The Financial Brand</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-2427</link>
		<dc:creator>The Financial Brand</dc:creator>
		<pubDate>Wed, 17 Jun 2009 00:58:35 +0000</pubDate>
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		<description>Thanks for the catch John. It&#039;s fixed now.
http://thefinancialbrand.com/2008/12/11/looking-up-financial-trademarks/</description>
		<content:encoded><![CDATA[<p>Thanks for the catch John. It&#8217;s fixed now.<br />
<a href="http://thefinancialbrand.com/2008/12/11/looking-up-financial-trademarks/" rel="nofollow">http://thefinancialbrand.com/2008/12/11/looking-up-financial-trademarks/</a></p>
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		<title>By: John Mathes</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-2421</link>
		<dc:creator>John Mathes</dc:creator>
		<pubDate>Tue, 16 Jun 2009 20:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=6794#comment-2421</guid>
		<description>Good advice.  Use a lawyer.   Use a lawyer.

BTW, your &quot;step-by-step&quot; link after you follow the link &quot;Learn how to look up trademarks at the USPTO&quot; is broken.  I bet a lot of nervous people would like to read it.

Best,
John</description>
		<content:encoded><![CDATA[<p>Good advice.  Use a lawyer.   Use a lawyer.</p>
<p>BTW, your &#8220;step-by-step&#8221; link after you follow the link &#8220;Learn how to look up trademarks at the USPTO&#8221; is broken.  I bet a lot of nervous people would like to read it.</p>
<p>Best,<br />
John</p>
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		<title>By: The Financial Brand</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-2413</link>
		<dc:creator>The Financial Brand</dc:creator>
		<pubDate>Mon, 15 Jun 2009 13:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=6794#comment-2413</guid>
		<description>See &lt;a href=&quot;http://thefinancialbrand.com/2009/06/05/colorado-springs-becomes-aventa-credit-union/#comment-2379&quot; rel=&quot;nofollow&quot;&gt;the comments&lt;/a&gt; below the article you linked to. Someone raised the same point last week.</description>
		<content:encoded><![CDATA[<p>See <a href="http://thefinancialbrand.com/2009/06/05/colorado-springs-becomes-aventa-credit-union/#comment-2379" rel="nofollow">the comments</a> below the article you linked to. Someone raised the same point last week.</p>
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		<title>By: SRG</title>
		<link>http://thefinancialbrand.com/6794/avanta-fcu-becomes-altana/comment-page-1/#comment-2410</link>
		<dc:creator>SRG</dc:creator>
		<pubDate>Mon, 15 Jun 2009 12:49:06 +0000</pubDate>
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		<description>Hmm, think &lt;a href=&quot;http://thefinancialbrand.com/2009/06/05/colorado-springs-becomes-aventa-credit-union/&quot; rel=&quot;nofollow&quot;&gt;these guys&lt;/a&gt; will have a similar problem?</description>
		<content:encoded><![CDATA[<p>Hmm, think <a href="http://thefinancialbrand.com/2009/06/05/colorado-springs-becomes-aventa-credit-union/" rel="nofollow">these guys</a> will have a similar problem?</p>
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