Comments on: HSBC ‘Different Points of Value’ http://thefinancialbrand.com/6361/hsbc-brand/ Ideas and insights for financial marketers. Wed, 08 Feb 2012 05:07:47 +0000 hourly 1 http://wordpress.org/?v= By: Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-31696 Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw | The Financial Brand: Marketing Insights for Banks & Credit Unions Tue, 02 Aug 2011 16:03:58 +0000 http://thefinancialbrand.com/?p=6361#comment-31696 [...] Like all international business banks, Standard Chartered struggles to articulate its advantages. One of the familiar themes you’ll see in global banking is cultural sensitivity, as conveyed in this ad by the various forms of headwear seen in different countries. Does it sound a little like the strategy HSBC uses? [...] [...] Like all international business banks, Standard Chartered struggles to articulate its advantages. One of the familiar themes you’ll see in global banking is cultural sensitivity, as conveyed in this ad by the various forms of headwear seen in different countries. Does it sound a little like the strategy HSBC uses? [...]

]]> By: Lucia http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-31629 Lucia Wed, 27 Jul 2011 10:42:51 +0000 http://thefinancialbrand.com/?p=6361#comment-31629 Hi, The last time I was in Tokyo, September 2009, I saw a HSBC advertisment at the airport, it compared the different meanings of "status", depending it was in an oriental culture or in an occidental culture. The occidental meaning of status was a business man dressed with a suit, and the oriental meaning was an old person. Has anyone seeing it? How can I find it??? Thanks in advance! Best regards, Lucia Hi,

The last time I was in Tokyo, September 2009, I saw a HSBC advertisment at the airport, it compared the different meanings of “status”, depending it was in an oriental culture or in an occidental culture. The occidental meaning of status was a business man dressed with a suit, and the oriental meaning was an old person.
Has anyone seeing it? How can I find it???

Thanks in advance!
Best regards,

Lucia

]]> By: Who Can Spot the Sexism? « EST / IST http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-30070 Who Can Spot the Sexism? « EST / IST Tue, 31 May 2011 21:34:49 +0000 http://thefinancialbrand.com/?p=6361#comment-30070 [...] of this ad campaign at U.S. airports, cleverly reassuring you that the banking behemoth will be sensitive to your culture/point of view/whatever. But this one stunned me with its message: for a child, it [...] [...] of this ad campaign at U.S. airports, cleverly reassuring you that the banking behemoth will be sensitive to your culture/point of view/whatever. But this one stunned me with its message: for a child, it [...]

]]> By: Marketing Financial Services « John Mantikas http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-29682 Marketing Financial Services « John Mantikas Sat, 16 Apr 2011 15:40:38 +0000 http://thefinancialbrand.com/?p=6361#comment-29682 [...] conveying the image of an institution that is perceptive and responsive to customer expectations, (http://thefinancialbrand.com/6361/hsbc-brand) [...] [...] conveying the image of an institution that is perceptive and responsive to customer expectations, (http://thefinancialbrand.com/6361/hsbc-brand) [...]

]]> By: Creative Showcase: Human Billboards | Dream Rangers | Freezing Dummy | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-29236 Creative Showcase: Human Billboards | Dream Rangers | Freezing Dummy | The Financial Brand: Marketing Insights for Banks & Credit Unions Thu, 17 Mar 2011 08:03:27 +0000 http://thefinancialbrand.com/?p=6361#comment-29236 [...] ads are a far cry from HSBC’s advertising glory days as “The World’s Local Bank.” Did you know that 80% of life on earth is in the ocean? And that [...] [...] ads are a far cry from HSBC’s advertising glory days as “The World’s Local Bank.” Did you know that 80% of life on earth is in the ocean? And that [...]

]]> By: When a Martian writes home… « No, THIS is how you do it… http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-7189 When a Martian writes home… « No, THIS is how you do it… Tue, 22 Jun 2010 05:18:33 +0000 http://thefinancialbrand.com/?p=6361#comment-7189 [...] to fear and freakery. I hate to even bring up a leading financial institution in this analysis, but HSBC has long been putting forward an ad campaign I love, and sums up several of these points nicely... [...] [...] to fear and freakery. I hate to even bring up a leading financial institution in this analysis, but HSBC has long been putting forward an ad campaign I love, and sums up several of these points nicely… [...]

]]> By: Weekend rant – HSBC: global bank…give me a break « Accountants Directory http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-4818 Weekend rant – HSBC: global bank…give me a break « Accountants Directory Sun, 21 Feb 2010 21:31:29 +0000 http://thefinancialbrand.com/?p=6361#comment-4818 [...] claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...] [...] claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...]

]]> By: Weekend rant – HSBC: global bank…give me a break | called2account http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-4809 Weekend rant – HSBC: global bank…give me a break | called2account Sun, 21 Feb 2010 17:25:33 +0000 http://thefinancialbrand.com/?p=6361#comment-4809 [...] claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...] [...] claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...]

]]> By: Weekend rant - HSBC: global bank...give me a break | Irregular Enterprise | ZDNet.com http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-4808 Weekend rant - HSBC: global bank...give me a break | Irregular Enterprise | ZDNet.com Sun, 21 Feb 2010 14:34:33 +0000 http://thefinancialbrand.com/?p=6361#comment-4808 [...] claims to be the global bank - or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...] [...] claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...]

]]> By: Weekend rant – HSBC: global bank…give me a break http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-4807 Weekend rant – HSBC: global bank…give me a break Sun, 21 Feb 2010 14:33:51 +0000 http://thefinancialbrand.com/?p=6361#comment-4807 [...] exception. Cross posted from my ZDNet blog.HSBC claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...] [...] exception. Cross posted from my ZDNet blog.HSBC claims to be the global bank – or at least that’s what it says on UK adverts and on its website. Truth is it is anything but a global bank. At least in the online sense. How do [...]

]]> By: Ireland 2009: All Experience Is an Arch | Jane Friedman http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-3818 Ireland 2009: All Experience Is an Arch | Jane Friedman Thu, 07 Jan 2010 16:50:47 +0000 http://thefinancialbrand.com/?p=6361#comment-3818 [...] 4. I love HSBC ads, which I saw on television during my trip, but I usually know HSBC from their European jetbridge ads. More on this in a future blog post. If you haven’t seen their ads, check this out. [...] [...] 4. I love HSBC ads, which I saw on television during my trip, but I usually know HSBC from their European jetbridge ads. More on this in a future blog post. If you haven’t seen their ads, check this out. [...]

]]> By: The Financial Brand » The Top 10 Most Popular Articles in 2009 http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-3785 The Financial Brand » The Top 10 Most Popular Articles in 2009 Tue, 05 Jan 2010 11:24:07 +0000 http://thefinancialbrand.com/?p=6361#comment-3785 [...] HSBC: ‘Different Points of Value’ [...] [...] HSBC: ‘Different Points of Value’ [...]

]]> By: The Financial Brand » Blog Archive » HSBC takes over NYC park with its ‘Soapbox’ http://thefinancialbrand.com/6361/hsbc-brand/comment-page-1/#comment-2710 The Financial Brand » Blog Archive » HSBC takes over NYC park with its ‘Soapbox’ Mon, 27 Jul 2009 20:26:29 +0000 http://thefinancialbrand.com/?p=6361#comment-2710 [...] October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The launch was an [...] [...] October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The launch was an [...]

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