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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Snapshots: Great stories you might have missed

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May 28, 2009 | Free Subscription

Here’s what’s been making the news in the financial industry lately.
Click on the hotlinked summaries to read the full story.

Actions or Words? Ads say “Strong Bank, Powerful Leaders,” but the president quits

Hospital Discharge: Bank kicks credit union out of hospital

The Letter F: Marketing expert gives bank’s letter a failing grade

Don’t Bank on It: Delighting customers isn’t a winning strategy

YMCA vs. Credit Union: A critique of two ads in the same paper

No You Can’t: Bank sues credit union over “Yes You Can” slogan

Ads Yanked: Credit union pulls ads with a slogan that got them sued

The Uglification of WaMu: Seattlites moan about Chase branch changeouts

Retail Branches? Brand Republic explores the pros and cons

Slashed: $500 million from Amex global marketing budget

Virgin Territory: Sir Richard Branson plans to launch a bank on the internet

Indirect Losses: Shuttered dealerships cost credit unions key lending stream

The Edge: DATCU’s new Gen-Y website/promo

Risky Rebrand: Satander to kill off 3 big U.K. financial brand names

Brand a’kilter: Scottish credit unions look to shake “poor man’s” image

Thrifty Ways: One in five are ‘Active Savers,’ half learned while young



This article © 2012 by The Financial Brand and may not be reproduced.

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