Snapshots: Great stories you might have missed
Here’s what’s been making the news in the financial industry lately.
Click on the hotlinked summaries to read the full story.
Actions or Words? Ads say “Strong Bank, Powerful Leaders,” but the president quits
Hospital Discharge: Bank kicks credit union out of hospital
The Letter F: Marketing expert gives bank’s letter a failing grade
Don’t Bank on It: Delighting customers isn’t a winning strategy
YMCA vs. Credit Union: A critique of two ads in the same paper
No You Can’t: Bank sues credit union over “Yes You Can” slogan
Ads Yanked: Credit union pulls ads with a slogan that got them sued
The Uglification of WaMu: Seattlites moan about Chase branch changeouts
Retail Branches? Brand Republic explores the pros and cons
Slashed: $500 million from Amex global marketing budget
Virgin Territory: Sir Richard Branson plans to launch a bank on the internet
Indirect Losses: Shuttered dealerships cost credit unions key lending stream
The Edge: DATCU’s new Gen-Y website/promo
Risky Rebrand: Satander to kill off 3 big U.K. financial brand names
Brand a’kilter: Scottish credit unions look to shake “poor man’s” image
Thrifty Ways: One in five are ‘Active Savers,’ half learned while young
This article © 2012 by The Financial Brand and may not be reproduced.
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