How to: Twitter for financial institutions
Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!” But there isn’t much in the way of practical, actionable advice.
- Why is Twitter important?
- Who is using it? And what for?
- How do you get started?
Find out in “Connecting to Customers with Twitter: The Comprehensive Guide to Twitter for Financial Institutions.” This report will show you exactly what you should and shouldn’t do to harness the power of Twitter. It will answer your questions, explain how it works, how to get started and the choices you will face as you develop your financial institution’s Twitter strategy.
Twitter offers an unprecedented opportunity for financial institutions to reach out and communicate directly with key constituents whether they be customers/members, shareholders, businesses, the media/press or the general public. There are already hundreds of financial institutions using Twitter to:
- Promote new products and offers
- Share personal finance tips
- Express their brand and reveal their personalities
- Build community outreach programs
Provide information about community events and activities- Increase exposure for their charitable and philanthropic efforts
One of the secrets to Twitter’s power is its simplicity and ease-of-use. The barriers to entry are almost non-existent. For no- or low cost, and a nominal investment of staff time, financial institutions can use Twitter to communicate directly with consumers — potentially thousands of them.
Whether you’ve never used Twitter before, or you’ve been using Twitter for a while now, there’s something in it for everyone. It’s 80 pages of strategies, analysis, examples and how-to advice.
The report was authored by Jeffry Pilcher, president of financial brand consultancy ICONiQ and publisher of The Financial Brand, along with Jim Bruene from Online Financial Innovations, and publisher of both Netbanker and the Online Banking Report.
Bonus: Be sure to check out The Financial Brand’s new directory of financial institutions using Twitter.
Previous related stories from The Financial Brand:
- 10 interesting (and free) whitepapers
- Six meaty reports you should check out
- Three steps to a strong brand
- Growing Deposits in the Digital Age
Katrina. Haiti. Floods. Tornados. Are you prepared if disaster strikes? Check out this free playback of a Bankerstuff webinar, “Disaster Planning for Financial Facilities: Beyond IT and Business Continuity,” brought to you by Momentum, a world-class design-build firm for financial institutions and a sponsor of The Financial Brand. CLICK HERE FOR INFO
Tags: Netbanker, Online Banking Report, Twitter
June 1st, 2009 at 4:22 am
[...] The strategy — in theory — is both smart and effective. However, some of the things TD Canada is asking contestants to do to get extra entries could be considered questionable. For instance, TD Canada will give an additional entry to those who share the following on either Facebook o Twitter: [...]
June 30th, 2009 at 4:22 am
[...] (Note: You might also be interested in The Financial Brand’s report on Twitter.) [...]
October 1st, 2009 at 4:25 am
[...] Anyone who sends a message using Twitter that contains “#bankintervention” is entered to win a $250 savings account from Addison Avenue. There’s a new winner every two weeks, and the contest is open to everyone. (Note: This Twitter contest strategy is one of many you’ll find in the Online Banking Report’s “Comprehensive Guide to Twitter for Financial Institutions.”) [...]