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Bancography | Branch Planning, Marketing Research, Brand Strategy

Over 1,000 Names for Banks & Credit Unions… For Free!

Here’s the easy way to pick a new name for your bank or credit union…and run into some serious trademark problems while you’re at it.

All you have to do is pick something from
Column A and pair it with Column B.

  • First Choice Credit Union
  • NewView Bank

You can also switch it up and pick something
from Column B first.

  • Service Secure Credit Union
  • Horizon First Bank

You can even pick just one word from either
column and just go with that!

  • Sun Bank
  • Advantage Credit Union

Throw in a few terms of your own (how about
“Green?”), and you can easily yield a name list
with a thousand names. “Green Horizon.”
“Greencrest.” “Greenview.”

Reality Check: Just because there isn’t already a financial institution in your area — even your entire state — bearing a name you like, doesn’t mean you can use it, nor does it prevent a trademark lawsuit.

Bottom Line: Pick a name using words like these and you run the very real risk of getting sued and having to start over. Someone, somewhere is using something similar.

EditorDon't miss The Financial Brand Forum 2015 — April 29 through May 1 at Caesars Palace Resort in Las Vegas. Join nearly 1,000 marketing and retail executives from hundreds of the most respected financial institutions on earth for three days of wall-to-wall strategy sessions, how-to workshops, insights, innovations, tips, tricks, tools and networking opportunities. Click here.

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  1. I call dibs on All Eagle and First 1st!

  2. You guys are funny.

    The redundant redundant names remind me of the conversations we’ve had about DFCU Financial Credit Union.

  3. Sun Star Credit Union – We’re out of this world!
    Service Service Bank – We have more service than anyone, and we’ve got the name to back it up.
    Horizon Horizon Credit Union – A better day is always just out of reach.
    First One Bank – Where we wish we were listed in Google search results.
    Financial Financial Credit Union – We’ll never be hit with UBIT (Unrelated Business Income Tax).

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