Comments on: GMAC Launches Deposits-Only ‘Ally Bank’

By: No More ‘Love’ for Ally Bank as They Search for the Right Ad Message | The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 22 Sep 2011 07:02:17 +0000

[...] launched with a wildly popular ad campaign starring a devious corporate shuckster who loved deceiving children. (Remember when he asked the [...]

By: The Financial Brand » Does Ally have the brass to be really honest?

The Financial Brand » Does Ally have the brass to be really honest? — Thu, 31 Dec 2009 11:23:53 +0000

[...] Bank was resurrected from the ashes of GMAC earlier this year, the bank’s CMO told us that “talking straight” is one of the three principles at the heart of the Ally brand. Well then, in light of Ally’s [...]

By: Rob

Rob — Tue, 17 Nov 2009 14:32:35 +0000

If there is a an award given for the most hypocritical ad campaign of the year this one is a sure winner. They (Ally) purport to be straightforward and honest as they schill a slap dash repainted version of GMAC bank. Good ads though….

By: The Financial Brand » Blog Archive » Virgin’s sexy brand should shock just about everyone

Mon, 09 Nov 2009 15:20:59 +0000

[...] do you think consumers have responded so enthusiastically to Ally Bank? They don’t really know/care that Ally is simply a reskinned GMAC. They love the fact that the [...]

By: matt

matt — Fri, 11 Sep 2009 16:37:26 +0000

This spring I opened 5 CD’s with GMAC in an effort to diversify my
holdings with different financial institutions as the concern over
bank failures was increasing.

Through the GMAC / ALLY transition they effectively reduced my 2.65%
APY to 2.6% APY on my CD’s. This is BULL S$IT Ally. I am Finance
Major and I know how to calculate NPV equations.

ALLY will never receive another penny from me. I am staying with ING.

ALLY you are crooks!!!!

By: Nathan Tothrow

Nathan Tothrow — Tue, 16 Jun 2009 16:03:59 +0000

Just goes to show you that you can always put lipstick on a pig and introduce it as your new date.

Aside from the selected name being dangerously close to the heavily-marketed “Alli” weight loss product, I don’t see a lot of differentiation in product offering that would constitute a compelling reason for the consumer to make a buying decision.

By: The Financial Brand » Blog Archive » Creative Showcase: Ally TV, Loans Gone Wild

Wed, 10 Jun 2009 11:21:32 +0000

[...] Financial Brand already wrote about GMAC rebranding its bank as Ally, But dang, these TV ads are funny. You’ll want to watch them more than once: [...]

By: The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever

Fri, 22 May 2009 14:37:02 +0000

[...] Ally Bank – Straightforward. « ARTICLE » [...]