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Top 100 Banks On Twitter

The top 100 banks on Twitter ranked by their number of all-time followers for the second quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Twitter Ranks - Banks Q2 2016

#BankAreaTwitter FollowersNew Followers in Q2 2016All-Time Tweets
1 Yes IN 1,041,725 180,548 18,743
2 Citi USA 870,277 42,786 12,796
3 State Bank of India IN 641,046 96,910 36,312
4 GT Bank NIG 613,723 80,664 134,842
5 Deutsche DEU 543,402 76,154 8,172
6 Goldman Sachs USA 521,626 30,414 6,242
7 BofA USA 447,313 11,177 7,239
8 Chase USA 321,319 7,498 19,652
9 Wells Fargo USA 236,751 10,323 11,148
10 Credit Suisse CH 227,071 24,686 5,003
11 UBS UK 222,330 22,792 1,257
12 Barclays UK 178,107 16,032 202
13 FirstBank NIG 159,281 14,614 46,630
14 UBank AUS 156,671 146,488 301,005
15 KCB KEN 147,387 12,241 105,864
16 Stanbic IBTC NIG 143,096 3,441 31,659
17 Capital One USA 143,006 3,006 16,832
18 Kotak Mahindra IN 119,703 5,920 21,910
19 Access NIG 119,695 14,105 16,097
20 Maybank MAL 113,154 1,665 53,222
21 CIMB MAL 113,056 8,110 22,564
22 Axis IN 110,654 9,552 13,779
23 CIBC CAN 109,415 790 34,925
24 Diamond NIG 104,844 16,380 10,168
25 USAA USA 103,302 1,345 7,581
26 ICICI IN 101,000 13,800
27 TD Bank CAN 95,392 2,192 60,442
28 Co-operative Bank KEN 89,919 33,120 29,113
29 ANZ AUS 87,662 8,067 23,422
30 HDFC IN 85,267 11,955 19,375
31 Scotiabank CAN 83,590 2,603 2,217
32 Equity KEN 82,610 12,269 57,293
33 RBC CAN 79,533 815 19,628
34 Lloyds UK 78,653 6,553 178,237
35 Standard SA 75,467 4,159 91,380
36 Nedbank SA 75,152 5,049 76,280
37 Emirates NBD UAE 74,892 6,696 16,894
38 Commonwealth AUS 71,847 8,852 27,471
39 Natwest UK 71,346 4,923 319,841
40 Fidelity NIG 69,922 19,073 13,133
41 FNB SA 63,611 1,838 337,754
42 ICICI IN 58,742 7,425 65,511
43 IDBI IN 56,981 1,498 8,179
44 Absa SA 56,378 4,524 92,505
45 Virgin Money UK 55,782 6,686 20,539
46 Barclays KEN 53,429 4,929 17,741
47 NAB AUS 50,057 3,605 32,723
48 Bank of the Philippine Islands PHP 49,790 3,101 68,073
49 Capital One 360 USA 48,396 739 17,299
50 Simple USA 46,865 1,208 42,699
51 Union NIG 46,730 3,430 2,271
52 Chase KEN 46,614 7,373 49,684
53 Westpac AUS 45,100 3,965 21,498
54 RBS UK 41,626 4,153 3,557
55 Bank of Montreal CAN 41,576 1,440 18,118
56 United Bank for Africa NIG 40,731 9,343 19,809
57 RAKBANK UAE 40,480 711 12,199
58 Santander (UK) UK 40,123 3,633 3,957
59 TD Bank USA 39,301 1,201 66,716
60 Standard Chartered UK 37,261 1,603 5,399
61 Allied Irish Bank IE 36,206 617 41,569
62 Capitec SA 35,556 4,408 19,047
63 Mashreq UAE 34,779 5,831 5,622
64 Fifth Third USA 32,241 542 12,705
65 Tangerine CAN 31,017 1,256 20,423
66 NetSpend USA 28,780 2,789 5,564
67 US Bank USA 27,800 1,352 13,600
68 ING Groep NL 27,534 2,986 1,827
69 SkyeBank NIG 26,747 5,444 12,893
70 Sterling NIG 25,886 2,840 15,146
71 Heritage NIG 25,556 2,835 4,993
72 FGB UAE 25,537 2,237 3,715
73 HSBC UK 25,115 3,022 179,511
74 First City Monument NIG 24,333 4,691 12,430
75 Ally USA 23,716 437 24,569
76 Wema NIG 22,754 2,285 5,357
77 Bank of Ireland IE 22,198 2,245 65,600
78 Silicon Valley USA 20,215 1,008 13,442
79 Regions USA 19,165 382 31,654
80 BNY Mellon USA 18,963 963 3,331
81 I&M Bank KEN 18,760 3,999 9,886
82 Bankwest AUS 18,440 758 10,136
83 ASB NZ 18,232 421 19,241
84 Associated USA 18,105 12,483 7,859
85 Investec SA 17,619 1,119 3,462
86 OCBC MAL 17,195 345 9,553
87 Coutts UK 17,162 269 4,712
88 DBS SG 17,100 782 22,561
89 First Direct UK 17,038 529 3,280
90 RBS Citizens USA 16,886 536 21,900
91 Standard Chartered KEN 16,521 1,621 4,564
92 ANZ NZ 15,671 476 8,601
93 RaboDirect IE 15,592 534 6,386
94 PNC USA 15,300 1,176 7,820
95 BNZ NZ 15,215 570 17,754
96 Frost USA 14,811 4,105 582
97 Co-Operative Bank UK 14,500 49,200 5,118
98 CFC Stanbic KEN 14,364 3,081 4,779
99 Bank of Maldives MDV 13,957 1,773 5,147
100 NIC KEN 13,931 3,391 10,194


Note: All data pulled on June 29, 2016.

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Comments

  1. credit agricole 44.600 (F) !

  2. Angelo,

    This database is limited to banks and credit unions that conduct the bulk of their marketing in English. Please see the FAQs.

    Sincerely,

    Jeffry Pilcher
    CEO/President
    The Financial Brand

  3. Should these rankings me normalized somehow? Maybe by asset-size? Some organizations that have excellent presence in Social Media, and there were once listed on these lists, have no chance to ever being on the list.

    Thanks!

  4. Hi Alex,

    We frequently receive the suggestion to either add smaller institutions to the database or adjust rankings by assets or customers/members. Unfortunately, we can’t do it. We monitor over 1,250 accounts already, and all the data has to be pulled manually. Expanding the database to include smaller institutions would essentially make the project comprehensive — covering all banks and all credit unions — requiring us to monitor the social media accounts for everyone in the financial industry. Considering the database is operated and offered as a free resource for readers, we can’t justify going any further than where it is today.

    On occasion, we have pulled call reports from the NCUA and FDIC and have analyzed performance according to the scale of each institution. But collecting the data and then analyzing it is a time-consuming process. We could turn such studies into a paid/premium report, but not that many people would buy it. So we just crunch the numbers from time to time in an article on the site.

    Here’s a recent example of how this data can be used (article published July 12, 2016 on The Financial Brand):

    http://thefinancialbrand.com/59871/social-media-benchmarks-credit-unions

    There is one significant challenge with this type of analysis: banks do not report the number of customers they have, so we can’t perform a study similar to what we can do for credit unions.

    Ultimately, The Financial Brand created the Power 100 database with the hope that it would help bank and credit union marketers more effectively evaluate their social media efforts. The “Top 100” lists should help those in the financial industry identify and analyze institutions that are likely to represent the best social media practices out there today.

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