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D3 | The New Digital Core

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  1. Online account opening is the #1 planned add/replace technology in financial institutions at this moment, according to our recent What’s Going On 2016 research. And, other origination systems generally (along with CRM) are not far behind. We’re talking 2X the replacement rate of things like payments and core systems which also have steady activity. This is part of the marketing/sales process, marketers have to get smart and involved on this, and it cannot be deferred to IT and echannels. In some product categories, there isn’t a vendor that does this AT ALL let alone WELL. Some banks might even need to build some things from scratch. Certainly, they have to build or control integration connectors. Leading marketers need to be involved in that design.

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