Comments on: A Fresh Stab at Ranking Financial Brands

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 22 Jul 2008 18:13:59 +0000

I believe OnPoint is classified correctly in Bancography’s rankings. Their assets are around $2.5-3.0 billion, which puts them in Bancography’s category of “assets greater than $1 billion.”

By: Olga Haley

Olga Haley — Tue, 22 Jul 2008 17:20:39 +0000

Please update OnPoint’s assets. Inforamtion can be found on their website. http://www.onpointcu.com

By: Jeffry Pilcher

Jeffry Pilcher — Mon, 21 Jul 2008 19:30:26 +0000

Good point Ron. Are you familiar with Young & Rubicam's "Brand Asset Valuator?"

By: Ron Shevlin

Ron Shevlin — Mon, 21 Jul 2008 19:19:46 +0000

Good commentary on the methodology. Personally, I don’t see how this brand ranking approach — or pretty much any of them — helps FIs to manage, invest, market, etc.