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	<title>Comments on: Datahead: Facts From Around the Financial Industry</title>
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	<description>Ideas and insights for financial marketers.</description>
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		<title>By: JJ Hornblass</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2261</link>
		<dc:creator>JJ Hornblass</dc:creator>
		<pubDate>Thu, 14 May 2009 22:35:22 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=5747#comment-2261</guid>
		<description>The 13 million considering bankruptcy seems at first blush like a disturbing stat, but the more I think about it, the more I wonder a) how many people being contact by debt collectors are always &quot;seriously considering filing for bankruptcy, or have recently done so;&quot; or b) whether this is just a reflection of the growing credit delinquencies nationwide. Last year about 1 million non-business bankruptcies were filed. If 13 million are filed in 2009, we&#039;re in big trouble -- although &quot;considering&quot; bankruptcy and actually filing for bankruptcy are two totally separate things entirely. Thanks for the data, Jeff.</description>
		<content:encoded><![CDATA[<p>The 13 million considering bankruptcy seems at first blush like a disturbing stat, but the more I think about it, the more I wonder a) how many people being contact by debt collectors are always &#8220;seriously considering filing for bankruptcy, or have recently done so;&#8221; or b) whether this is just a reflection of the growing credit delinquencies nationwide. Last year about 1 million non-business bankruptcies were filed. If 13 million are filed in 2009, we&#8217;re in big trouble &#8212; although &#8220;considering&#8221; bankruptcy and actually filing for bankruptcy are two totally separate things entirely. Thanks for the data, Jeff.</p>
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		<title>By: FI-natic &#187; Blog Archive &#187; 43% of Americans feel they have lost control of their financial future</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2260</link>
		<dc:creator>FI-natic &#187; Blog Archive &#187; 43% of Americans feel they have lost control of their financial future</dc:creator>
		<pubDate>Thu, 14 May 2009 22:05:12 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=5747#comment-2260</guid>
		<description>[...] Financial Brand just published their latest DataHead article which is a compliation of data from around the financial category.    It&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] Financial Brand just published their latest DataHead article which is a compliation of data from around the financial category.    It&#8217;s [...]</p>
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		<title>By: Shiny Green Button &#187; Blog Archive &#187; The upside of down numbers</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2257</link>
		<dc:creator>Shiny Green Button &#187; Blog Archive &#187; The upside of down numbers</dc:creator>
		<pubDate>Wed, 13 May 2009 20:15:15 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=5747#comment-2257</guid>
		<description>[...] at the Financial Brand, there&#8217;s an interesting compilation of statistics about the financial services industry. At first glance, it shows an industry in a world of [...]</description>
		<content:encoded><![CDATA[<p>[...] at the Financial Brand, there&#8217;s an interesting compilation of statistics about the financial services industry. At first glance, it shows an industry in a world of [...]</p>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2253</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Tue, 12 May 2009 15:07:57 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=5747#comment-2253</guid>
		<description>Luke, you can find the data from Allstate-Journal here:
 http://www.mainstreet.com/article/smart-spending/budgeting/are-you-denial-about-your-money-matters</description>
		<content:encoded><![CDATA[<p>Luke, you can find the data from Allstate-Journal here:<br />
 <a href="http://www.mainstreet.com/article/smart-spending/budgeting/are-you-denial-about-your-money-matters" rel="nofollow">http://www.mainstreet.com/article/smart-spending/budgeting/are-you-denial-about-your-money-matters</a></p>
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		<title>By: Luke "Kip" Owen</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2252</link>
		<dc:creator>Luke "Kip" Owen</dc:creator>
		<pubDate>Tue, 12 May 2009 14:43:16 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=5747#comment-2252</guid>
		<description>I&#039;m also intrigued by the self grading versus confidence in self management dilemma.  Perhaps this is a clear sign that the messages being delivered to bank and credit union customers needs to change.  Instead of marketing products and services, which Andy stated won&#039;t work if people feel they&#039;re doing a good job already of managing their finances, focus on asking the right questions and discussing the issues related to different life stages.  Products and services should be secondary once you understand what&#039;s on the mind of the customer.  

Jeff, did this info also come from the Allstate-Journal source?</description>
		<content:encoded><![CDATA[<p>I&#8217;m also intrigued by the self grading versus confidence in self management dilemma.  Perhaps this is a clear sign that the messages being delivered to bank and credit union customers needs to change.  Instead of marketing products and services, which Andy stated won&#8217;t work if people feel they&#8217;re doing a good job already of managing their finances, focus on asking the right questions and discussing the issues related to different life stages.  Products and services should be secondary once you understand what&#8217;s on the mind of the customer.  </p>
<p>Jeff, did this info also come from the Allstate-Journal source?</p>
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		<title>By: Brent Dixon</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2248</link>
		<dc:creator>Brent Dixon</dc:creator>
		<pubDate>Mon, 11 May 2009 16:04:03 +0000</pubDate>
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		<description>This reads like big stress and big opportunity in an industry ripe for change.</description>
		<content:encoded><![CDATA[<p>This reads like big stress and big opportunity in an industry ripe for change.</p>
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		<title>By: Andy LaFlamme</title>
		<link>http://thefinancialbrand.com/5747/datahead/comment-page-1/#comment-2247</link>
		<dc:creator>Andy LaFlamme</dc:creator>
		<pubDate>Mon, 11 May 2009 15:55:24 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=5747#comment-2247</guid>
		<description>Very interesting, thanks for the numbers! I think the stat that catches my attention most is that 41% gave themselves c,d, or f in their personal financial knowledge, but 93% still believe they are managing their money well regardless. 

There&#039;s been lots of talk about promoting thrift, implementing PFM solutions, financial literacy programs, etc. I think that statistic is interesting because you can&#039;t market or push a program on people who already believe they are doing just fine in that department. It doesn&#039;t matter if they really are managing their money well or not, its about how they perceive they are doing at managing their money. 

Now, don&#039;t take that as a suggestion to give up on thrift based programs, but maybe we need to take a closer look at the consumer demand for these programs. How do you get people to jump on the thrift/budgeting bandwagon when in their mind they&#039;re already on it.</description>
		<content:encoded><![CDATA[<p>Very interesting, thanks for the numbers! I think the stat that catches my attention most is that 41% gave themselves c,d, or f in their personal financial knowledge, but 93% still believe they are managing their money well regardless. </p>
<p>There&#8217;s been lots of talk about promoting thrift, implementing PFM solutions, financial literacy programs, etc. I think that statistic is interesting because you can&#8217;t market or push a program on people who already believe they are doing just fine in that department. It doesn&#8217;t matter if they really are managing their money well or not, its about how they perceive they are doing at managing their money. </p>
<p>Now, don&#8217;t take that as a suggestion to give up on thrift based programs, but maybe we need to take a closer look at the consumer demand for these programs. How do you get people to jump on the thrift/budgeting bandwagon when in their mind they&#8217;re already on it.</p>
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