Comments on: Creative Showcase: Cool Website, Dump Your Bank, Power of Un

By: SRG

SRG — Thu, 07 May 2009 12:33:36 +0000

Ok what’s w/ these sites and broken links? The Progress Bank site is pretty, but the top nav (personal banking, about us) isn’t working on their Business Banking page, which happened to be the first one I clicked on: http://www.progressbankfl.com/bchecking.html

Dump Your Bank – humorous, though I clicked on About and then the “Credit Unions vs. Banks” link in the body copy (http://www.dumpyourbankcolorado.org/about.html) which doesn’t work.

How about a little QC folks?

By: Tara Street

Tara Street — Tue, 05 May 2009 17:38:37 +0000

Definitely. It’s one thing for a credit union to say, “let’s get on Facebook.” Or “we need some of that social media.” But it’s quite another to get serious about 1.) really positioning yourself to be relevant Gen Y, operationally and through your credit union story and 2.) be willing to devote some real man power to reach out to them, not just online but in face-to-face interactions. TFCU has really leveraged their mobile ATM for this use. And while they couldn’t rewrap their ATM mobile in Gen-Y specific graphics just for those events, vs. the general branding look and feel, they found a clever way to “package” it up when the need arose.

By: Editor

Editor — Tue, 05 May 2009 17:28:40 +0000

Hi Tara,

I’m a big believer in the mobile ATM idea. I hear a lot of financial institutions talk about getting on Facebook because “that’s where Gen-Y is.” True, but they aren’t doing a lot of banking on Facebook (nor do they want to). But they do need money at concerts, sporting events, community events, etc., so the mobile ATM is a great way to reach out and help consumers when/where they have needs. It’s a fantastic resource for members, and a great way to expose non-members to the credit union — all while distinguishing yourself with a unique delivery channel.

By: Tara Street

Tara Street — Tue, 05 May 2009 16:46:51 +0000

I am very excited that Buck The Norm (an initiative for TFCU in Okahoma City) is in such progressive and international company. Thanks for the nod! Tara.