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	<title>Comments on: Snapshots: Quick hits from around the financial industry</title>
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	<link>http://thefinancialbrand.com/5640/briefs-090420/</link>
	<description>Ideas and insights for financial marketers.</description>
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		<title>By: Editor</title>
		<link>http://thefinancialbrand.com/5640/briefs-090420/comment-page-1/#comment-2211</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Tue, 05 May 2009 16:36:15 +0000</pubDate>
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		<description>Good catch Mark.

I wanted to write more about the problems a financial institution faces when using a name similar to someone else. Even when you&#039;re on opposite sides of the country, who wants to  explain that &quot;It wasn&#039;t us who got seized.&quot; But I decided against it because, ultimately, what is a financial institution supposed to do? Change names just because there&#039;s a chance that a similarly-named FI might be seized? Just not enough relevance there. But it&#039;s an interesting story just the same.

Thanks for your suggestion.</description>
		<content:encoded><![CDATA[<p>Good catch Mark.</p>
<p>I wanted to write more about the problems a financial institution faces when using a name similar to someone else. Even when you&#8217;re on opposite sides of the country, who wants to  explain that &#8220;It wasn&#8217;t us who got seized.&#8221; But I decided against it because, ultimately, what is a financial institution supposed to do? Change names just because there&#8217;s a chance that a similarly-named FI might be seized? Just not enough relevance there. But it&#8217;s an interesting story just the same.</p>
<p>Thanks for your suggestion.</p>
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		<title>By: mark</title>
		<link>http://thefinancialbrand.com/5640/briefs-090420/comment-page-1/#comment-2210</link>
		<dc:creator>mark</dc:creator>
		<pubDate>Tue, 05 May 2009 15:33:06 +0000</pubDate>
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		<description>You might want to rename the &quot;Mistaken Identity: One of two ‘Frontier’ banks in CO seized, consumers confused&quot; link as the article said &quot;Fortunately, customers of Frontier Bank in Pueblo and its two branches aren&#039;t showing any signs of confusing the two.&quot;

&lt;em&gt;[Editor&#039;s Note: The headline on the last link at the bottom of this article was changed from &quot;Mistaken Identity&quot; to &quot;Similar Name, Different Bank&quot; per Mark&#039;s suggestion. See comment (below).]&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>You might want to rename the &#8220;Mistaken Identity: One of two ‘Frontier’ banks in CO seized, consumers confused&#8221; link as the article said &#8220;Fortunately, customers of Frontier Bank in Pueblo and its two branches aren&#8217;t showing any signs of confusing the two.&#8221;</p>
<p><em>[Editor's Note: The headline on the last link at the bottom of this article was changed from "Mistaken Identity" to "Similar Name, Different Bank" per Mark's suggestion. See comment (below).]</em></p>
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