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Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q4 2015

#BankAreaFacebook LikesTwitter FollowersYouTube ViewsP100 Score
1 Wells Fargo USA 860,395 209,000 48,767,684 5,172
2 Capital One USA 3,851,706 135,000 27,157,892 4,949
3 BofA USA 2,319,327 425,000 28,767,229 4,871
4 State Bank of India IN 4,397,259 394,000 4,842,644 4,313
5 Chase USA 3,864,285 307,000 6,465,507 3,750
6 Citi USA 1,064,917 707,000 18,229,725 3,672
7 TD Bank USA 653,177 90,300 38,682,338 3,581
8 ICICI IN 4,373,915 42,000 6,369,503 3,565
9 GT Bank NIG 3,544,336 484,000 330,679 3,487
10 Yes IN 2,350,673 662,000 85,272 2,920
11 Axis IN 3,157,122 90,500 6,609,841 2,827
12 HDFC IN 2,283,821 59,300 5,419,470 2,185
13 Maybank MAL 1,291,876 109,000 12,096,654 2,030
14 Kotak Mahindra IN 626,323 112,000 14,371,468 1,702
15 Goldman Sachs USA 30,132 440,000 6,596,756 1,668
16 RBC CAN 334,720 77,800 17,763,836 1,663
17 Emirates NBD UAE 489,576 62,300 14,941,645 1,573
18 Natwest UK 316,202 61,000 11,223,340 1,446
19 Barclays UK 564,329 139,000 10,054,468 1,442
20 Credit Suisse CH 80,066 163,000 12,972,944 1,415
21 Santander (UK) UK 243,192 33,700 13,372,200 1,328
22 IDBI IN 1,325,865 53,000 2,481,437 1,263
23 CIBC CAN 311,441 108,000 10,307,547 1,198
24 CIMB MAL 1,369,184 95,500 984,932 1,198
25 FNB SA 757,673 59,000 2,308,826 1,134
26 Scotiabank CAN 657,496 79,200 6,351,051 1,105
27 Deutsche DEU 92,873 328,000 3,581,194 1,079
28 USAA USA 883,548 102,000 549,431 1,048
29 HSBC UK 160,993 18,000 7,903,535 1,000
30 DBS SG 505,539 15,400 7,862,070 967
31 Commonwealth AUS 656,171 59,700 3,980,438 955
32 FirstBank NIG 834,651 133,000 97,619 883
33 Standard Chartered UK 251,688 34,400 7,919,645 809
34 Bank of the Philippine Islands PHP 945,379 43,700 154,706 786
35 KCB KEN 516,470 118,000 1,230,863 764
36 Access NIG 792,652 96,300 736
37 UBS UK 54,705 163,000 3,882,854 695
38 United Bank for Africa NIG 843,378 27,300 442,966 684
39 ASB NZ 139,880 17,100 6,465,117 644
40 ANZ AUS 235,059 72,600 2,829,015 582
41 Diamond NIG 474,971 78,500 978,097 572
42 Absa SA 214,634 47,900 2,909,046 560
43 Fifth Third USA 152,664 31,300 5,325,679 531
44 Lloyds UK 95,208 65,400 1,462,144 526
45 Federal IN 420,581 2,220 3,176,027 523
46 NAB AUS 146,879 43,200 3,480,068 506
47 Stanbic IBTC NIG 285,229 135,000 484
48 RAKBANK UAE 187,227 39,100 3,281,012 470
49 Regions USA 204,084 18,400 3,734,957 470
50 Nedbank SA 141,132 65,300 2,062,416 466
51 OCBC MAL 606,646 16,500 245,528 464
52 Equity KEN 429,353 51,700 111,702 447
53 Standard SA 64,241 66,600 1,896,547 442
54 Allied Irish Bank IE 62,051 35,000 3,424,922 423
55 Mashreq UAE 476,664 23,400 620,761 417
56 Bank of Montreal CAN 96,643 38,600 3,592,661 413
57 Co-operative Bank KEN 370,122 37,300 673,743 390
58 Sterling NIG 463,159 19,600 216,382 381
59 Westpac AUS 178,760 38,400 2,133,497 357
60 Tangerine CAN 57,052 29,200 2,803,362 342
61 PNC USA 246,089 13,200 1,676,720 341
62 First City Monument NIG 430,885 16,400 78,015 339
63 Capitec SA 172,005 28,100 1,079,568 306
64 Bank of Ireland IE 32,343 18,000 2,396,861 283
65 BMO Harris USA 69,462 10,400 2,737,626 278
66 Silicon Valley USA 4,034 18,100 1,073,277 263
67 SkyeBank NIG 248,201 18,500 475,837 256
68 Fidelity NIG 201,665 29,500 661,925 253
69 US Bank USA 212,314 25,200 408,213 253
70 Virgin Money UK 38,891 41,400 1,476,578 250
71 Capital One 360 USA 95,209 46,600 442,624 247
72 RBS UK 85,139 33,100 1,444,586 244
73 Barclays KEN 213,107 42,500 2,777 242
74 Ally USA 164,802 22,900 294,815 234
75 Union NIG 212,454 40,900 97,457 234
76 Seylan LKA 318,624 2,783 60,981 225
77 NDB SRI 307,425 662 32,379 210
78 ANZ NZ 92,555 14,600 1,288,262 205
79 Bank of Queensland AUS 29,460 6,153 2,374,123 203
80 Umpqua USA 46,230 6,663 2,130,980 202
81 Simple USA 96,473 45,300 194
82 M&T USA 77,507 6,505 1,797,642 187
83 BNZ NZ 35,058 14,300 1,499,124 181
84 Chase KEN 74,066 32,200 187,844 175
85 Westpac (NZ) NZ 40,558 6,479 1,347,789 157
86 Santander (US) USA 69,749 2,828 1,215,369 148
87 RBS Citizens USA 125,685 15,700 11,175 139
88 SunTrust USA 56,393 7,223 121,332 134
89 FGB UAE 123,892 19,300 3,003 125
90 BBVA Compass USA 105,147 9,213 187,696 124
91 Investec SA 20,153 15,000 891,193 123
92 National Bank of Canada CAN 43,119 5,758 1,001,074 118
93 First Direct UK 34,001 15,500 540,242 116
94 NetSpend USA 57,748 26,100 60,951 115
95 Kiwibank NZ 52,373 8,267 712,186 113
96 ING Groep NL 22,349 24,200 700,036 112
97 I&M Bank KEN 88,320 11,500 237,201 109
98 Bankwest AUS 66,419 16,100 298,346 108
99 Huntington USA 103,511 10,600 28,750 100
100 TSB NZ 45,960 1,148 904,454 100


Note: All data pulled on December 27, 2015.

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