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Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q4 2015

#BankAreaFacebook LikesTwitter FollowersYouTube ViewsP100 Score
1.00 Wells Fargo USA 860,395.00 209,000.00 48,767,684.00 5,172.00
2.00 Capital One USA 3,851,706.00 135,000.00 27,157,892.00 4,949.00
3.00 BofA USA 2,319,327.00 425,000.00 28,767,229.00 4,871.00
4.00 State Bank of India IN 4,397,259.00 394,000.00 4,842,644.00 4,313.00
5.00 Chase USA 3,864,285.00 307,000.00 6,465,507.00 3,750.00
6.00 Citi USA 1,064,917.00 707,000.00 18,229,725.00 3,672.00
7.00 TD Bank USA 653,177.00 90,300.00 38,682,338.00 3,581.00
8.00 ICICI IN 4,373,915.00 42,000.00 6,369,503.00 3,565.00
9.00 GT Bank NIG 3,544,336.00 484,000.00 330,679.00 3,487.00
10.00 Yes IN 2,350,673.00 662,000.00 85,272.00 2,920.00
11.00 Axis IN 3,157,122.00 90,500.00 6,609,841.00 2,827.00
12.00 HDFC IN 2,283,821.00 59,300.00 5,419,470.00 2,185.00
13.00 Maybank MAL 1,291,876.00 109,000.00 12,096,654.00 2,030.00
14.00 Kotak Mahindra IN 626,323.00 112,000.00 14,371,468.00 1,702.00
15.00 Goldman Sachs USA 30,132.00 440,000.00 6,596,756.00 1,668.00
16.00 RBC CAN 334,720.00 77,800.00 17,763,836.00 1,663.00
17.00 Emirates NBD UAE 489,576.00 62,300.00 14,941,645.00 1,573.00
18.00 Natwest UK 316,202.00 61,000.00 11,223,340.00 1,446.00
19.00 Barclays UK 564,329.00 139,000.00 10,054,468.00 1,442.00
20.00 Credit Suisse CH 80,066.00 163,000.00 12,972,944.00 1,415.00
21.00 Santander (UK) UK 243,192.00 33,700.00 13,372,200.00 1,328.00
22.00 IDBI IN 1,325,865.00 53,000.00 2,481,437.00 1,263.00
23.00 CIBC CAN 311,441.00 108,000.00 10,307,547.00 1,198.00
24.00 CIMB MAL 1,369,184.00 95,500.00 984,932.00 1,198.00
25.00 FNB SA 757,673.00 59,000.00 2,308,826.00 1,134.00
26.00 Scotiabank CAN 657,496.00 79,200.00 6,351,051.00 1,105.00
27.00 Deutsche DEU 92,873.00 328,000.00 3,581,194.00 1,079.00
28.00 USAA USA 883,548.00 102,000.00 549,431.00 1,048.00
29.00 HSBC UK 160,993.00 18,000.00 7,903,535.00 1,000.00
30.00 DBS SG 505,539.00 15,400.00 7,862,070.00 967.00
31.00 Commonwealth AUS 656,171.00 59,700.00 3,980,438.00 955.00
32.00 FirstBank NIG 834,651.00 133,000.00 97,619.00 883.00
33.00 Standard Chartered UK 251,688.00 34,400.00 7,919,645.00 809.00
34.00 Bank of the Philippine Islands PHP 945,379.00 43,700.00 154,706.00 786.00
35.00 KCB KEN 516,470.00 118,000.00 1,230,863.00 764.00
36.00 Access NIG 792,652.00 96,300.00 736.00
37.00 UBS UK 54,705.00 163,000.00 3,882,854.00 695.00
38.00 United Bank for Africa NIG 843,378.00 27,300.00 442,966.00 684.00
39.00 ASB NZ 139,880.00 17,100.00 6,465,117.00 644.00
40.00 ANZ AUS 235,059.00 72,600.00 2,829,015.00 582.00
41.00 Diamond NIG 474,971.00 78,500.00 978,097.00 572.00
42.00 Absa SA 214,634.00 47,900.00 2,909,046.00 560.00
43.00 Fifth Third USA 152,664.00 31,300.00 5,325,679.00 531.00
44.00 Lloyds UK 95,208.00 65,400.00 1,462,144.00 526.00
45.00 Federal IN 420,581.00 2,220.00 3,176,027.00 523.00
46.00 NAB AUS 146,879.00 43,200.00 3,480,068.00 506.00
47.00 Stanbic IBTC NIG 285,229.00 135,000.00 484.00
48.00 RAKBANK UAE 187,227.00 39,100.00 3,281,012.00 470.00
49.00 Regions USA 204,084.00 18,400.00 3,734,957.00 470.00
50.00 Nedbank SA 141,132.00 65,300.00 2,062,416.00 466.00
51.00 OCBC MAL 606,646.00 16,500.00 245,528.00 464.00
52.00 Equity KEN 429,353.00 51,700.00 111,702.00 447.00
53.00 Standard SA 64,241.00 66,600.00 1,896,547.00 442.00
54.00 Allied Irish Bank IE 62,051.00 35,000.00 3,424,922.00 423.00
55.00 Mashreq UAE 476,664.00 23,400.00 620,761.00 417.00
56.00 Bank of Montreal CAN 96,643.00 38,600.00 3,592,661.00 413.00
57.00 Co-operative Bank KEN 370,122.00 37,300.00 673,743.00 390.00
58.00 Sterling NIG 463,159.00 19,600.00 216,382.00 381.00
59.00 Westpac AUS 178,760.00 38,400.00 2,133,497.00 357.00
60.00 Tangerine CAN 57,052.00 29,200.00 2,803,362.00 342.00
61.00 PNC USA 246,089.00 13,200.00 1,676,720.00 341.00
62.00 First City Monument NIG 430,885.00 16,400.00 78,015.00 339.00
63.00 Capitec SA 172,005.00 28,100.00 1,079,568.00 306.00
64.00 Bank of Ireland IE 32,343.00 18,000.00 2,396,861.00 283.00
65.00 BMO Harris USA 69,462.00 10,400.00 2,737,626.00 278.00
66.00 Silicon Valley USA 4,034.00 18,100.00 1,073,277.00 263.00
67.00 SkyeBank NIG 248,201.00 18,500.00 475,837.00 256.00
68.00 Fidelity NIG 201,665.00 29,500.00 661,925.00 253.00
69.00 US Bank USA 212,314.00 25,200.00 408,213.00 253.00
70.00 Virgin Money UK 38,891.00 41,400.00 1,476,578.00 250.00
71.00 Capital One 360 USA 95,209.00 46,600.00 442,624.00 247.00
72.00 RBS UK 85,139.00 33,100.00 1,444,586.00 244.00
73.00 Barclays KEN 213,107.00 42,500.00 2,777.00 242.00
74.00 Ally USA 164,802.00 22,900.00 294,815.00 234.00
75.00 Union NIG 212,454.00 40,900.00 97,457.00 234.00
76.00 Seylan LKA 318,624.00 2,783.00 60,981.00 225.00
77.00 NDB SRI 307,425.00 662.00 32,379.00 210.00
78.00 ANZ NZ 92,555.00 14,600.00 1,288,262.00 205.00
79.00 Bank of Queensland AUS 29,460.00 6,153.00 2,374,123.00 203.00
80.00 Umpqua USA 46,230.00 6,663.00 2,130,980.00 202.00
81.00 Simple USA 96,473.00 45,300.00 194.00
82.00 M&T USA 77,507.00 6,505.00 1,797,642.00 187.00
83.00 BNZ NZ 35,058.00 14,300.00 1,499,124.00 181.00
84.00 Chase KEN 74,066.00 32,200.00 187,844.00 175.00
85.00 Westpac (NZ) NZ 40,558.00 6,479.00 1,347,789.00 157.00
86.00 Santander (US) USA 69,749.00 2,828.00 1,215,369.00 148.00
87.00 RBS Citizens USA 125,685.00 15,700.00 11,175.00 139.00
88.00 SunTrust USA 56,393.00 7,223.00 121,332.00 134.00
89.00 FGB UAE 123,892.00 19,300.00 3,003.00 125.00
90.00 BBVA Compass USA 105,147.00 9,213.00 187,696.00 124.00
91.00 Investec SA 20,153.00 15,000.00 891,193.00 123.00
92.00 National Bank of Canada CAN 43,119.00 5,758.00 1,001,074.00 118.00
93.00 First Direct UK 34,001.00 15,500.00 540,242.00 116.00
94.00 NetSpend USA 57,748.00 26,100.00 60,951.00 115.00
95.00 Kiwibank NZ 52,373.00 8,267.00 712,186.00 113.00
96.00 ING Groep NL 22,349.00 24,200.00 700,036.00 112.00
97.00 I&M Bank KEN 88,320.00 11,500.00 237,201.00 109.00
98.00 Bankwest AUS 66,419.00 16,100.00 298,346.00 108.00
99.00 Huntington USA 103,511.00 10,600.00 28,750.00 100.00
100.00 TSB NZ 45,960.00 1,148.00 904,454.00 100.00


Note: All data pulled on December 27, 2015.


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