Comments on: Banking Powerhouse ANZ Debuts New Global Logo

By: Bob

Bob — Sun, 28 Feb 2010 22:00:39 +0000

Sorry but the logo itself just looks bad, no issues with typeface that’s passable

By: The Financial Brand » ANZ’s ‘uncomplicated’ brand strategy

The Financial Brand » ANZ’s ‘uncomplicated’ brand strategy — Tue, 02 Feb 2010 09:03:24 +0000

[...] Financial Brand’s first article about the new ANZ logo in the Spring of 2009 didn’t receive much attention until the bank debuted its new identity on [...]

By: The Financial Brand » The Top 10 Most Popular Articles in 2009

The Financial Brand » The Top 10 Most Popular Articles in 2009 — Tue, 05 Jan 2010 11:23:29 +0000

[...] Banking powerhouse ANZ debuts new global logo [...]

By: Chris

Chris — Mon, 30 Nov 2009 06:35:36 +0000

No, upside down it is a pig’s head. Just paint on the eyes and nostrils.

By: paulo

paulo — Sun, 08 Nov 2009 04:20:21 +0000

I’m not a fan of the logo at all and cannot see how they could possibly derive a lotus flower out of it (maybe they should check out NSW Govt’s Waratah for something more lotus like!)

To me it looks like one of two things:

A) A woman with a huge afro, I’m thinking the Supremes but I’m not that au fait with 70′s music
OR
B) An incredibly symbolic Christian icon – the whole hands upraised seems to be praising a God – maybe to thank Him/Her for competitive mortgage products?

Also, have they seen the Save The Children Logo? It looks like the inverse of this to me:

http://images.google.com.au/images?client=firefox-a&rls=org.mozilla%3Aen-GB%3Aofficial&hl=en&source=hp&q=save+the+children+logo&btnG=Search+Images&gbv=2&aq=f&oq=

By: Jeffry Pilcher

Jeffry Pilcher — Thu, 05 Nov 2009 22:56:20 +0000

Fabian,

The opinions I have regarding the tone and timbre of Under Consideration are irrespective of my background. One can recognize that the site is predominately negative regardless of their area of expertise. I’m sorry that you took my generalization personally, but can only guess that’s because you regularly comment on logos there.

I am happy to listen to any contrary thoughts you may have about Under Consideration, and am interested in hearing your analysis of the ANZ logo. But that is the limited extent and defined scope of my engagement here.

By: Jeffry Pilcher

Jeffry Pilcher — Thu, 05 Nov 2009 21:46:56 +0000

The readers of Under Consideration (the site you linked to) are all designers who think (1) their own work rocks, and (2) everyone else’s work is crap. Every day, a new logo gets reviewed, and every day, flocks designers (who are wayyyy better than you) compete with one another to see who can come up with the most creative put-downs or point out the most-biggest flaws. They talk about how this font or that font is poop, that the colors are dated (no matter what colors were used), etc., without every really considering the client’s design objectives, creative strategy or business model. It’s almost always a debate about design aesthetics that ultimately boils down to a matter of personal taste and opinion.

I used to follow Under Consideration, but no more. The site does not provide much in the way of insight or analysis that one can put to use. In fact, the site will probably leave most non-designers shuddering in fear that they’ll do something stupid if they ever redesigned a logo. The site seems to primarily obsess over what’s wrong with logos — what not to do. The authors of the blog offer some gems from time to time, but generally, the people commenting at the site are insufferably negative, and predictably redundant.

That said, the ANZ logo may have some issues. But I wouldn’t put too much stock in what the community at Under Consideration says. You could put a glass of water in front of them and ask whether the glass was half empty or half full, and they’d tell you how ugly the glass was. Or that you put the wrong liquid in the glass (“It so obviously should have been something orange…”). Or that you should have used a cup instead of a glass (“Using a glass in this analogy is sooo 1990…”).

By: Fabian

Fabian — Thu, 05 Nov 2009 21:21:47 +0000

How childish! You had to resort to name calling. Look buddy, the designs that we the design community rip into are poorly designed and ill conceived. May I ask what your background is?

By: Mary Shu

Mary Shu — Thu, 05 Nov 2009 20:09:21 +0000

Unanimously canned by the on-line design community here:

http://www.underconsideration.com/brandnew/archives/people_banking.php

Ouch.

By: suranson

suranson — Tue, 27 Oct 2009 05:16:31 +0000

One has to go deep inside to understand the potential of the creativity. Well, there are myraid perceptions. Let’s learn to commend the efforts. Even I would create this logo and there would be thousands of critics. So what is done, is done and will be used to it. It’s a gut to use something with lot of critics and controversy.

By: Editor

Editor — Tue, 27 Oct 2009 00:48:47 +0000

I think it’s supposed to be a lotus and a person.

By: Tirthankar Dey

Tirthankar Dey — Mon, 26 Oct 2009 23:11:01 +0000

Can anybody let me know the meaning or anything of this new logo of ANZ?

By: Editor

Editor — Sun, 25 Oct 2009 23:55:06 +0000

Please play nice everyone.

By: Baffled!!!

Baffled!!! — Sun, 25 Oct 2009 23:01:55 +0000

I don’t have any opinion about the logo really… I don’t find it bad… but I don’t love it either… I also think that sometimes a change is good. I would like to say one thing though to “Al” who commented “…the last refresh of their old logo…. main reasons I moved the ANZ…” are you a complete retard or are you just trying to be funny? I mean in you comment you say that it looks like something you designed in first year uni… so obviously you 1. are a designer that does not work in the industry because you work at a bank 2. You dropped out of designing school because it wasn’t for you… Either way you should be the last person commenting about anything really… I mean what kind of person decides on their employment based on the companies logo?

By: Al

Al — Fri, 23 Oct 2009 08:10:53 +0000

This looks like something I designed in first year uni. The text style doesn’t match the symbol, and the symbol itself looks like a bloke with an afro and giant novelty disco shoes. Hopeless! It’s sad to admit, but the last refresh of their old logo was one of the main reasons I moved to ANZ. This thing makes me want to shift back to the CBA.