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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Snapshots: Quick hits from around the financial industry

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April 10, 2009 | Free Subscription

Brief wrap-ups and items of interest

What does this teach kids about saving at a bank?

Here’s the deal: TD Bank would open a $10 savings account to every kid who read 10 books. The catch? There was a $2 monthly fee on the account.

One family signed up their 3 kids and now owes $6. Perhaps a more accurate way to phrase the promotion would have been, “Get a kid’s checking account free for five months when your child reads 10 books.”

Kiosk & Display | Digital Branch Merchandising


Yes, we are ‘Heritage.’
No, we aren’t the one that failed.

Heritage Bank of Schaumburg would like everyone to know it’s not related to the one that failed February 27 — the infamous FDIC seizure featured on 60 Minutes earlier this year.

This is a painful reminder of why you never want to share your name with another financial institution, even if they are thousands of miles away.

10 Trends That Will Shape Financial Services in 2009

That’s the title of a new report written by senior analysts at Javelin. Their conclusions?

  1. Throw out the old playbook.
  2. The War for Deposits is on.
  3. Banks must brace for a backlash from regulators and consumers.
  4. Consumer cut back on credit.
  5. Credit card industry faces squeeze.
  6. Upstarts will try to break the mobile wallet stalemate.
  7. Economic crisis will heighten fraud fears.
  8. Fight against fraud will expand to many fronts.
  9. Security becomes a brand-builder.
  10. Historic times call for historic leadership.

The report is available for a reasonable EUR 365 through Research & Markets.



This article © 2012 by The Financial Brand and may not be reproduced.

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Comments (3)

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  1. This was the first thing I thought of when I read about TD’s $2 fee on the kids’ savings accounts.

  2. Editor says:

    That’s funny Andy. When is that episode from? Because it seems perfectly synched with today’s mindset.

  3. It aired just a couple weeks ago and had some very relevant and poignant jabs at the complex investments that banks got themselves into. I loved it.

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