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Creative Showcase: No Jets, Stork, Brownie Points

April 17, 2009 | Subscribe Free

1st Bank – No Jets, Just Plane

Immediately before the Colorado Rockies play their home opener today, a biplane will tow a 30’ by 115’ about 1,000 feet above Coors Field. The banner reads, “This is the closest thing we have to a private jet.” The message FirstBank wants to send: “We’re conservatively run. We have not received bailout funds. And we’re managing just fine, thank you.” Corporate jets are a punchline — an iconic symbol for extreme capitalist indulgence.

Agency: TDA Advertising & Design, Boulder

Arizona State Credit Union – Stork

This ad recently won a national award. (Click to enlarge).

Schwab – Easy Switch

This is a photo of a backlit poster in the Philly airport. Is your switching process as easy as this? For that matter, is Schwab’s?

Planters Bank – Safe & Secure

The bank touts its five-star safety/soundness rating from Bankrate.com in this brand ad. (Click to enlarge).

Point West Credit Union – Brownie Points

Brownie Points is a new Portland-area word-of-mouth marketing campaign for Point West Credit Union from PSST! Marketing. The campaign was designed to support their “Points Checking” account.

Here’s how it works. At the campaign website, fill out a form to send Brownie Points to friends who you feel have “made a smart move.” Point West then sends out an email to your friend alerting them to the Brownie Points they’ve recently been awarded. With those points, your friends can either A) get a free brownie at a local bakery, or B) get a better rate on CDs or loans at Point West. Plus, the sender of the Brownie Points gets a brownie as well.

Ent Credit Union – Freedom Is

This campaign has been running for about a year and a half. Media Post just wrote an article about it this week.

Glendale Area Schools FCU – Just Say No

The ever-fearless Stuart Perlitsh, CEO of Glendale Area School FCU, is back. This time, he’s taunting regulators with a banner that reads, “Just say no to bailout banks. Bank responsibly.” Last time, Perlitsh got into some hot water with the NCUA after including Bauer Financial ratings for some of his competitors in the credit union’s newsletter. The insinuation was that he was safe and other financial institutions aren’t. NCUA said that was a no-no. Does this banner cross the line? The Financial Brand says “no, it doesn’t.” But what do you think?

Market Match | New How-To Sessions in 2012

Comments (3)

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SRG says:

April 17, 2009 at 5:55 am

Aside from being visually annoying (how many fonts can you fit on one banner?) I don’t think the message of the GASFCU banner is crossing a line. It’s an amusing play off the “Just Say No” drug campaign and doesn’t refer to any specific companies who have accepted bailout money as being bad/wrong.
KEH says:

April 17, 2009 at 9:58 am

I find the Charles Schwab ad interesting…my husband recently stopped in one of their local branches to find out how to go about starting a money market fund. They basically told him to come back with at least $25,000 to get started, but they prefer $100,000. We are only 30, so obviously that’s not an option for us at this point. What a way to completely destroy your message.
marianne carpio says:

April 19, 2009 at 5:55 pm

What a great banner display. It is about time someone made a statement about this pathetic taxpayer funded BANK BAILOUT. This BAILOUT is like giving CRACK to a CRACK ADDICT. Kudos to Glendale Federal CU to standup and speak out. Bravo