After submitting this article to The Financial Brand and asking us to publish it, the author, a partner at MBLM, changed their mind. Even though this article was popular with readers, generating thousands of pageviews and exposure for the author and their firm, there was a surprising change of heart, and they asked that we pull the article down. Out of 3,000+ articles published on the site, this is a first. We apologize for the inconvenience.
The Financial Brand suggests the following articles on branding as an alternative:
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