Comments on: Q&A: Youth Marketing for Financial Institutions

By: Hopping 3 Tropical Isles of Financial Education | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 11 Jul 2011 19:44:17 +0000

[...] Q&A: Youth Marketing for Financial Institutions (more with James Flores) [...]

By: Articles worth reading: 1 | Habza.pl

Articles worth reading: 1 | Habza.pl — Fri, 08 May 2009 12:43:11 +0000

[...] Q&A: Youth marketing for financial institutions “I don’t see anyone helping kids and teens deal with financial peer pressure. I think this should be a standard part of any financial literacy outreach program.” “a fantastic documentary on HBO a few months ago called Kids + Money that illustrates the role money plays in the lives of young people. After I viewed it, all I could think about was the immense pressure kids and teens have to spend money on clothes and the next “cool thing.” In many instances, a teen will spend hundreds of dollars needlessly on things like purses and shoes, just so they won’t be ostracized at their school” “…if you offer a youth section on your website, don’t lump the kids club with the teen club. Teens don’t want to be associated with kids…” “…companies trying too hard to be cool and cutting edge.” ” I constantly hear things like, “my mom opened my account,” or “my dad had an account at the bank, so I opened an account there.” Targeting parents must be at the forefront of any youth marketing initiative.” “we never market financial products to kids under 13 years old. For kids under 13, it should be about education.” “…hen dealing with the youth market: fun and humor. Although kids and teens love money, learning about financial concepts can be a bit dry. ” “…kids retain more information when it’s delivered through storytelling.” [...]

By: My interview with The Financial Brand | Subcat Marketing

My interview with The Financial Brand | Subcat Marketing — Fri, 17 Apr 2009 22:36:25 +0000

[...] can read the complete interview here. credit union, Subcat, [...]

By: Editor

Editor — Thu, 26 Mar 2009 15:03:17 +0000

Thanks for the comments and feedback everyone. We will be having more of these kinds of interviews in the future.

By: Chris Tissue

Chris Tissue — Wed, 25 Mar 2009 21:55:34 +0000

Love the rapid-fire at the end. The response about Twitter was absolutely hilarious to me because of all the Marketing trade buzz around the site. Also, great insight on turn key vs. custom. I think this is a big question a lot of financial institutions have and I would love to hear this particular point hatched out a bit further. Great stuff!!

By: Cheryl

Cheryl — Wed, 25 Mar 2009 18:05:41 +0000

Awesome. One of your best posts. Thanks…

By: SRG

SRG — Wed, 25 Mar 2009 14:11:26 +0000

This is a very interesting read. Another way our CU has involved teens is by creating a youth advisory council to get their input on possible new products and services marketed to their age group (~14-18).

By: Editor

Editor — Wed, 25 Mar 2009 01:25:12 +0000

I heard someone the other day talking about targeting pregnant mothers. Does that mean the target audience is -9 months?

Thanks for the tip about Individuum Kate. I’ll check it out.

By: Kate Thompson

Kate Thompson — Tue, 24 Mar 2009 23:37:03 +0000

Interesting read – you should have a peek at individuum here in Australia: we’re targeting younger investors with a real focus on education via online media. Also, Hulu.com is restricted to the USA so I couldn’t check it, but I do recommend Vimeo.com – take a look.

By: James Flores

James Flores — Tue, 24 Mar 2009 16:55:09 +0000

I totally agree with the comment about the age range starting at “zero.” Our M3 Money Club is for kids 6 to 12. For kids younger than that, we recommend speaking directly to mom and dad, or grandma and grandpa.

By: James Robert Lay

James Robert Lay — Tue, 24 Mar 2009 12:56:59 +0000

One thing I struggle with is when credit union put together a kids club with the age range of “0″- “what ever”. Instead of “0″, try infant or new born.