Comments on: Trend Alert: Online Financial Makeover Reality Contests

By: The 15 Most Common Brand Positions in Retail Banking : The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 01 Nov 2010 14:53:55 +0000

[...] It’s all about saving consumers money, providing tools and tips to help people save more. It’s hard to pitch credit and lending offers to this audience, especially when you’re telling people how important it is to live within one’s means. Example: ING DIRECT. This approach can also be viewed as a subset of “Financial Education,” particularly by credit unions deploying “Savings Challenges.” [...]

By: mark edward

mark edward — Thu, 28 Oct 2010 19:33:05 +0000

And, Educators Credit Union has recently won the Governors’ financial literacy award for the state of Wisconsin for their savings challenge! Best Interest Savings Account

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 11:23:26 +0000

[...] DIRECT’s “Planet Orange” is another great example. Many credit unions are using “savings challenges” to stimulate interest in lessons of thrift. Umpqua’s “Save Hard, Spend Smart” [...]

By: @AndreaArbuckle

@AndreaArbuckle — Thu, 21 May 2009 22:01:48 +0000

I support this shift towards financial & consumer responsibility! These contests make more sense than a contest as simple as a drawing to pay off someones credit card debt. This “revolution” of savings challenges allows participants including those who are watching to learn how to spend and save wisely so they can make more informed purchasing decisions the next time around. Not to mention, if these banks successfully draw a following they’ll be able to build and maintain a relationship, albeit a small one, with potential customers for much longer than traditional advertising allows. I almost feel like this economic/failing banks fiasco has been a blessing in disguise. It seems like customers are now stepping up and showing the banks that they need more quality service and even guidance. I hope our culture continues to move towards intelligent spending and savings…for example choosing to buy quality products that last longer over products you’ll have to replace shortly or saving to make larger purchases with cash rather than credit. I love it! And I think I could win one of these contests…

By: Denise Gabel

Denise Gabel — Fri, 27 Mar 2009 18:32:35 +0000

And, Educators Credit Union has recently won the Governors’ financial literacy award for the state of Wisconsin for their savings challenge!

Here’s to creating a Savings Revolution!