Comments on: What’s the Deal with Financial Ad Disclosures?* http://thefinancialbrand.com/494/financial-ad-disclosures/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Mike Templeton http://thefinancialbrand.com/494/financial-ad-disclosures/comment-page-1/#comment-100 Mike Templeton Wed, 25 Jun 2008 15:50:32 +0000 http://thefinancialbrand.com/?p=494#comment-100 I was just noticing this same situation comparing game pieces from a Fazoli's in store contest (not a financial brand, I realize, but hear me out). Each piece had a different prize, one from Fazolis and one from Blockbuster. The statement of what you won from Fazoli's took up 75% of the game piece with a small one or two sentence disclosure at the bottom. The Blockbuster piece described the prize in a miniscule font at the top of the piece, occupying roughing 10% of the space. The other 90% of the available space was filled with even smaller text disclosing how the piece could be used, on what products, where it could be used and so on. Needless to say, I threw away the Blockbuster prize and kept the Fazoli's game piece. Like you mention above, the Blockbuster prize just seemed to good to be true with all the disclaimer text, so I just decided not to deal with it. I imagine financial customers would take a similar action. I was just noticing this same situation comparing game pieces from a Fazoli’s in store contest (not a financial brand, I realize, but hear me out). Each piece had a different prize, one from Fazolis and one from Blockbuster.

The statement of what you won from Fazoli’s took up 75% of the game piece with a small one or two sentence disclosure at the bottom.

The Blockbuster piece described the prize in a miniscule font at the top of the piece, occupying roughing 10% of the space. The other 90% of the available space was filled with even smaller text disclosing how the piece could be used, on what products, where it could be used and so on.

Needless to say, I threw away the Blockbuster prize and kept the Fazoli’s game piece. Like you mention above, the Blockbuster prize just seemed to good to be true with all the disclaimer text, so I just decided not to deal with it. I imagine financial customers would take a similar action.

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