Comments on: Credit Union Gives Snarky ‘Greeting Card’ to Banks

By: Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts | The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 28 Jul 2011 15:36:47 +0000

[...] a Vancouver comedian, playing virtual host at their website for many years. And in 2009, they sent a snarky greeting card to Canadian banks as part of a clever guerilla [...]

By: 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 16 Dec 2010 17:01:52 +0000

[...] Coast Capital Savings invited people in British Columbia to add their signatures and messages to an 8′x10′ cheeky “thank you” card “congratulating” big banks for the $3 billion in fees that they charge Canadians annually. They obtained people’s signatures by trotting the card out to public spaces. READ MORE [...]

By: Rebecca Downor

Rebecca Downor — Thu, 23 Jul 2009 18:22:38 +0000

I got a big laugh out of the “I love Fees” commercials- so clever!!

By: The Financial Brand » Blog Archive » An excellent campaign that raises an ethical question

Mon, 18 May 2009 11:23:19 +0000

[...] Financial Brand wrote earlier about this campaign when it kicked off with a giant, 8×10 foot greeting card to banks “thanking” them for the billions in fees they charge to Canadians every [...]

By: WESCO Net Web Services » “Thanks for all the Fees”

WESCO Net Web Services » “Thanks for all the Fees” — Mon, 13 Apr 2009 14:21:10 +0000

[...] for all the Fees” The Financial Brand.com discusses the unique and humorous comparative marketing approach Cananda’s Capital Savings has taken. [...]