Comments on: This Is a Bad Sign: Inaccuracies Will Give You Brand ‘Incontinence’ http://thefinancialbrand.com/4887/incontinence-sign/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Robert Swafford http://thefinancialbrand.com/4887/incontinence-sign/comment-page-1/#comment-1812 Robert Swafford Tue, 10 Mar 2009 20:19:10 +0000 http://thefinancialbrand.com/?p=4887#comment-1812 Actually, wouldn't a branch be closed because of INADEQUATE staffing? And the real issue is LAZINESS - people won't take an extra minute or two to READ what they've WRITTEN and it is so worth the effort! You can always find phrases and/or wording that can be made clearer, more precise, less wordy when you simply proof your work by reading it again. And if you're not part of the grammar police, for crying-out-loud have someone else read the thing! Nothing says "throw me into the trash can immediately" more than misspellings and incorrect usage. Actually, wouldn’t a branch be closed because of INADEQUATE staffing? And the real issue is LAZINESS – people won’t take an extra minute or two to READ what they’ve WRITTEN and it is so worth the effort! You can always find phrases and/or wording that can be made clearer, more precise, less wordy when you simply proof your work by reading it again. And if you’re not part of the grammar police, for crying-out-loud have someone else read the thing! Nothing says “throw me into the trash can immediately” more than misspellings and incorrect usage.

]]> By: LB http://thefinancialbrand.com/4887/incontinence-sign/comment-page-1/#comment-1803 LB Mon, 09 Mar 2009 13:38:39 +0000 http://thefinancialbrand.com/?p=4887#comment-1803 I agree that typos can undermine your efforts. Remember that spell check won't pick up on some of the most common errors, such as your/you're and their/there/they're. I agree that typos can undermine your efforts. Remember that spell check won’t pick up on some of the most common errors, such as your/you’re and their/there/they’re.

]]> By: Jeff Stephens http://thefinancialbrand.com/4887/incontinence-sign/comment-page-1/#comment-1789 Jeff Stephens Fri, 06 Mar 2009 21:37:47 +0000 http://thefinancialbrand.com/?p=4887#comment-1789 @Jonathan Gowins: You gotta love spell check. It's smart enough to correct misspelled "inconvenience" but not smart enough to recognize that "branch" and "opened" are both contextually wrong. Good for a few laughs for sure! @Jonathan Gowins: You gotta love spell check. It’s smart enough to correct misspelled “inconvenience” but not smart enough to recognize that “branch” and “opened” are both contextually wrong. Good for a few laughs for sure!

]]> By: Jonathan Gowins http://thefinancialbrand.com/4887/incontinence-sign/comment-page-1/#comment-1788 Jonathan Gowins Fri, 06 Mar 2009 21:06:50 +0000 http://thefinancialbrand.com/?p=4887#comment-1788 I disagree about the 2nd hand clothing store, although I see what you mean...I think any business that wants to be successful needs to nail this stuff down. Thanks for the post; it is downright hilarious. We had an internal communication go out a couple years ago with the same thing...inconvenience was misspelled and auto correct picked incontinence to replace it so the author never knew. LOL I disagree about the 2nd hand clothing store, although I see what you mean…I think any business that wants to be successful needs to nail this stuff down.

Thanks for the post; it is downright hilarious. We had an internal communication go out a couple years ago with the same thing…inconvenience was misspelled and auto correct picked incontinence to replace it so the author never knew. LOL

]]> By: Jeff Stephens http://thefinancialbrand.com/4887/incontinence-sign/comment-page-1/#comment-1786 Jeff Stephens Fri, 06 Mar 2009 17:57:28 +0000 http://thefinancialbrand.com/?p=4887#comment-1786 JP, agreed. It reminds me of my experience working with Ray Davis at Umpqua Bank. In the earlier days of Umpqua's transformation, he was often asked by employees why the couldn't have Friday casual days. His story was that someone could walk into the bank on Friday and ask, "are you treating my money casually today, too?" When it comes to people's money, being casual is not a good thing. Sure, you can and should have personality, but it has to come with high performance, and accuracy as you pointed out. I'd be nervous if I was a member of this CU--if they can't even get the signs right, how can I make sure they're handling my money responsibly? JP, agreed. It reminds me of my experience working with Ray Davis at Umpqua Bank. In the earlier days of Umpqua’s transformation, he was often asked by employees why the couldn’t have Friday casual days. His story was that someone could walk into the bank on Friday and ask, “are you treating my money casually today, too?” When it comes to people’s money, being casual is not a good thing. Sure, you can and should have personality, but it has to come with high performance, and accuracy as you pointed out. I’d be nervous if I was a member of this CU–if they can’t even get the signs right, how can I make sure they’re handling my money responsibly?

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