Six years ago, Allegiance Credit Union based in Oklahoma City, became Third Degree Advertising’s first credit union client. Since then, the agency has helped dozens of other credit unions and state leagues. In addition to Third Degree’s work for Allegiance, you can check out their latest projects at their website.
Allegiance Credit Union, with around $200 million in assets, also has an educational blog and a Facebook page.
Allegiance People
A messaging series created by Third Degree Advertising, positioned Allegiance Credit Union
as being a really knowledgeable resource for members. The credit union made their own buttons
that each of their front-line employees wear. Employees get to decide if they are a “helper,” a “knower”
or a “sharer” depending on their personality type.
Send the Right Offers to the Right Consumers
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
Read More about Send the Right Offers to the Right Consumers
The Power of Localized Marketing in Financial Services
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
A Silly/Serious Promotion
A recent checking promotion for a Rewards Checking account. The campaign included
teller mats, doorhangers, direct mail and web banners. The promotion yielded $3.8 million
in accounts, including over 800 Rewards Checking accounts.
Window Merchandising
Allegiance hired a window artist to paint whimsical branch-front windows to feature the promotion.
The agency says it would have probably done things differently, but they seem cool with it.
Throwing some love to their client, Third Degree says it was a “perfect fit, and a really economical
solution” for a “fun, lively, friendly promotion.”
The Mascot
“Earnie the Eagle” is his name (note the clever tie-in to savings).
Earnie is the central figure — literally — in Allegiance Credit Union’s
youth outreach program. They’ve even created a special area in
their branches called Earnie’s Corner, designed to make “depositing
money a fun experience” for kids.