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Top 100 Banks On Twitter

The top 100 banks on Twitter ranked by their number of all-time followers for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Top 100 Banks on Twitter

# Bank Area All-Time
Twitter Followers
New
Followers
in Q4 2014
All-Time
Tweets Sent
New Tweets
in Q4 2014
Total
Accounts
Followed
1 Citi USA 393,000 46,000 10,200 291 4,580
2 BofA USA 381,000 36,000 5,301 480 322
3 Goldman Sachs USA 260,000 47,000 3,596 291 104
4 GT Bank NIG 184,000 23,000 59,300 12,100 42
5 Wells Fargo USA 135,000 17,000 6,336 407 1,212
6 Capital One USA 109,000 8,000 12,300 1,500 303
7 Deutsche DEU 107,000 107,000 3,700 3,700 1,748
8 Kotak Mahindra IN 103,000 2,000 10,200 1,039 488
9 Credit Suisse CH 97,100 20,200 3,632 275 826
10 Stanbic NIG 94,000 38,100 13,000 2,400 848
11 CIBC CAN 93,300 6,300 20,000 3,400 3,959
12 Maybank MAL 92,700 4,200 22,100 3,400 511
13 UBS UK 81,800 20,800 586 63 8
14 USAA USA 78,300 5,600 6,169 362 31,800
15 FirstBank NIG 70,300 14,100 21,500 5,000 229
16 CIMB MAL 62,500 9,900 16,900 1,000 2,816
17 Scotiabank CAN 56,300 5,500 1,097 72 75
18 KCB KEN 53,900 8,400 51,100 6,000 10,600
19 Barclays UK 53,100 11,800 110,000 20,600 1,152
20 RBC CAN 51,000 12,400 13,600 2,000 3,115
21 FNB SA 49,400 4,200 241,000 17,000 2,194
22 Standard Bank SA 47,000 6,900 45,700 6,800 6,643
23 Commonwealth AUS 46,900 3,700 18,300 900 3,120
24 ANZ AUS 45,200 6,000 11,100 1,100 8,567
25 Natwest UK 44,300 2,500 181,000 19,000 8,472
26 Capital One 360 USA 44,200 1,000 10,500 790 9,956
27 Simple USA 42,100 1,000 30,900 2,800 2,064
28 Access Bank NIG 41,900 4,800 11,800 1,600 300
29 Emirates NBD UAE 41,900 41,900 8,064 8,064 1,154
30 Lloyds UK 41,500 3,800 95,400 11,200 7,876
31 Nedbank SA 39,800 7,600 51,400 5,000 30,800
32 RAKBANK UAE 36,900 1,500 9,741 277 1,823
33 Chase USA 32,800 –200 1,251 1 207
34 Absa SA 32,300 6,200 41,900 5,900 1,885
35 Allied Irish Bank IE 31,500 3,000 17,200 2,800 6
36 NAB AUS 31,200 2,000 21,600 1,300 4,647
37 TD Bank USA 30,100 2,100 49,800 2,200 12,000
38 Virgin Money UK 29,200 1,800 11,100 200 569
39 Westpac AUS 29,100 2,000 14,400 1,100 1,703
40 Bank of Montreal CAN 28,800 3,200 9,147 941 1,669
41 Standard Chartered UK 28,300 1,100 4,506 474 527
42 Fifth Third USA 24,800 0 6,028 636 185
43 Bank of the Philippine Islands PHP 24,700 2,500 38,100 4,300 4,631
44 Equity KEN 24,400 3,000 21,600 3,100 2,977
45 NetSpend USA 23,700 4,500 4,388 384 19,400
46 Tangerine CAN 23,500 400 15,000 500 4,329
47 State Bank of India IN 22,800 4,800 5,921 2,595 103
48 ING Vysya IN 22,700 6,800 460 107 71
49 Axis IN 20,200 500 2,440 288 93
50 HDFC IN 20,100 2,700 12,000 700 244
Raddon | Strategic Consulting Solutions
# Bank Area All-Time
Twitter Followers
New
Followers
in Q4 2014
All-Time
Tweets Sent
New Tweets
in Q4 2014
Total
Accounts
Followed
51 US Bank USA 19,600 3,700 8,794 751 1,010
52 OCBC MAL 18,800 –200 507 101 5
53 ICICI Bank IN 18,700 1,900 28,500 3,300 9,604
54 Ally Bank USA 18,400 1,000 21,700 600 604
55 ING Groep NL 17,900 1,100 1,063 48 5,074
56 Capitec SA 16,900 4,500 9,344 869 478
57 United Bank for Africa NIG 15,900 1,600 8,320 716 327
58 RaboDirect IE 15,500 –100 5,413 244 803
59 Mashreq UAE 15,300 5,300 2,897 408 2,714
60 Regions USA 14,800 1,500 23,500 1,500 10,200
61 ASB NZ 13,900 600 15,300 700 4,188
62 Silicon Valley Bank USA 13,700 900 10,600 600 1,290
63 Coutts UK 12,800 600 4,596 136 632
64 BNZ NZ 12,400 500 14,700 700 3,805
65 Sterling NIG 12,300 4,153 10,000 1,527 52
66 PNC USA 12,100 500 4,170 252 413
67 HSBC UK 11,800 900 72,800 11,800 21
68 RBS Citizens USA 11,500 1,000 14,800 1,000 5,057
69 ANZ NZ 11,400 700 6,342 301 5,662
70 IDBI IN 11,300 300 6,010 287 30
71 Bank of Ireland IE 11,100 1,916 21,700 4,300 152
72 Bankwest AUS 11,000 500 6,909 442 5,514
73 Union USA 10,700 1,652 3,765 270 558
74 Wema NIG 10,500 1,808 3,907 241 714
75 Investec SA 10,300 578 2,217 148 232
76 PC Financial CAN 8,872 3,296 7,249 791 272
77 DBS SG 8,751 1,455 21,700 600 173
78 UBank AUS 8,681 185 6,815 148 5,787
79 OCBC SG 8,244 355 7,572 243 557
80 Huntington USA 7,473 267 3,930 137 1,186
81 BBVA Compass USA 7,241 259 10,800 816 364
82 SkyeBank NIG 7,202 815 7,084 622 40
83 RBS UK 7,026 590 21,300 2,800 1,226
84 Moven USA 6,537 753 2,469 201 1,170
85 Kiwibank NZ 6,503 277 5,062 200 2,301
86 Bank of Hawaii USA 6,421 411 6,207 213 2,639
87 Northern Trust USA 6,401 1,079 1,321 160 357
88 SunTrust USA 6,208 307 54,900 1,700 1,342
89 Ulster IE 6,008 262 11,800 1,600 438
90 Umpqua USA 5,489 510 5,121 323 828
91 Bank of the West USA 5,350 –15 5,231 800 579
92 Arvest Bank USA 4,968 128 2,933 119 53
93 Pinnacle Bank SC USA 4,912 –13 1,955 13 5,017
94 Westpac (NZ) NZ 4,832 336 7,965 532 949
95 Associated Bank USA 4,788 0 5,695 1,320 699
96 M&T Bank USA 4,757 219 1,666 83 945
97 First Direct UK 4,665 480 29,400 4,900 0
98 First National of Omaha (NE) USA 4,506 394 6,756 685 378
99 Popular Community Bank USA 4,390 –78 790 2 124
100 Webster USA 4,271 161 5,138 326 3,259

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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